Diplomarbeit, die am 01.06.1998 erfolgreich an einer Technische Fachhochschule in Deutschland eingereicht wurde. Zusammenfassung: Diese Diplomarbeit erläutert ausführlich sämtliche Aspekte aller erdenklichen Web-Site Promotion Maßnahmen in Bezug auf Verständnis, Nutzen, Kosten, Zeitaufwand, Umsetzungs- und Kontrollmöglichkeiten. Einzelne Maßnahmen werden anhand dieser Kriterien bewertet und Empfehlungen besonders hervorgehoben. Diese Diplomarbeit setzt sich das Ziel, als Ratgeber für die optimale Zusammenstellung einer erfolgreichen und allumfassenden Web-Site Promotion Kampagne für jegliche Art von Web-Site zu dienen. Sie ist verwendbar für jeden Internet Web-Site Betreiber. Eine Umsetzung soll dazu beitragen, die Besucherzahl auf einer Web-Site zu erhöhen, um somit ihren Erfolg zu steigern. Das Wissen, das in dieser Diplomarbeit vermittelt wird, stammt aus einer umfangreichen Recherche der angegebenen Literatur und vor allem aus eigenen Erfahrungen mit der Promotion diverser Web-Sites. Die Diplomarbeit ist in drei Abschnitte gegliedert: Im ersten Abschnitt werden Grundlagen vermittelt, die dem Leser ein allgemeines Grundverständnis über das World Wide Web und die Absichten und Möglichkeiten von Web-Site Promotion erteilt. Die Grundlagen dienen als Basis für die Entwicklung individueller Promotionkonzepte und sind entscheidend für die Auswahl von geeigneten Maßnahmen. Ergänzend werden technische und strategische Voraussetzungen erörtert, die für eine einwandfreie Promotion als Basis zwingend notwendig sind. Der zweite Abschnitt bildet den Hauptteil der Diplomarbeit und umfaßt eine umfangreiche Sammlung von möglichen Web-Site Promotion Maßnahmen. Die einzelnen Tätigkeiten sind zielgruppenorientiert und unterscheiden sich nach dem zu erwartenden Erfolg und ihrer Relevanz in einer abgerundeten Promotionkampagne. Die aufgeführten Maßnahmen basieren auf verschiedenen allgemeinen Internetdiensten und auf konkreten Produkten und Dienstleistungen von private...

Author: Max Bloch
Paperback: 112 pages
Company: Diplomarbeiten Agentur diplom.de (1998-01-01)
ISBN: 3838609492
List Price: $59.90
Amazon Price: $59.90

Beaucoup pensent qu’il suffit juste de construire un site internet pour que les visiteurs viennent. J’ai travaillé avec plusieurs personnes qui ne comprenaient pas cela.

Si vous construisez un site web et que vous ne faites pas de promotion, il y a de fortes chances qu’il soit noyé dans les résultats du moteur de recherche.

En analysant le positionnement, vous constaterez que le site n’est même pas dans les 1.000.000 premiers sites de Google.

C’est vrai, vous me direz qu’un site peut recevoir des visiteurs même s’il n’est pas dans Google. Et je dirai que vous n’avez pas tord. Alors, pour parvenir à ce résultat, il faut des techniques spéciales, complexes pour un débutant ou débourser de l’argent pour générer un trafic vers un site non indexé.

Etre dans les moteurs de recherches et les annuaires, avoir des liens pointant sur votre site un peu partout sur internet, vous garantie un certain nombre de visites sur votre site.

Nous avons compilé pour vous un guide qui vous permet d’apporter du trafic sur votre site tout en améliorant votre positionnement dans les moteurs de recherche… et ceci ne vous coûtera pas un centime pour parvenir à ce résultat.

Beaucoup échouent sur le net parce qu’ils sont incapables d’apporter du trafic sur leur site.

Si vous souhaitez vendre, avoir des visiteurs ou plus de leads, ce livre est pour vous. Vos concurrents l’achèteront sûrement. Et vous ?


Author: Pierre Benoit TASSE
Kindle Edition: Kindle eBook
Company: (2010-08-17) (2010-08-17)
List Price: $2.99
Amazon Price:

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

Author: Barry Feig
Paperback: 384 pages Bargain Price
Company: Adams Media (2002-06-01)
List Price: $19.95
Amazon Price: $4.57
Used Price: $2.55

In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites

This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.

Visit www.theculturallycustomizedwebsite.com

* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites
* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing
* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior

Author: Nitish Singh, Arun Pereira
Paperback: 176 pages
Company: Butterworth-Heinemann (2005-04-20)
ISBN: 0750678496
List Price: $41.95
Amazon Price: $53.21
Used Price: $4.99

This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2001. The length of the article is 1341 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Key strategies in Web site promotion: a primer for franchise systems: want to make your Web site's access counter spin? Try some of these tips. (FW Focus: Technology)(Cover Story).
Author: Joe Dysart
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2001
Publisher: International Franchise Association
Volume: 33 Issue: 7 Page: 50(2)

Distributed by Thomson Gale

Author: Joe Dysart
Digital: 5 pages HTML
Company: International Franchise Association (2001-10-01) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Author: Bruce C Brown
Paperback: 288 pages
Company: Atlantic Publishing Group Inc. (2011-01-28)
ISBN: 1601384408
List Price: $24.95
Amazon Price: $15.20
Used Price: $15.59

For the small business owner who doesn't have a couple thousand dollars to spend on various service providers, you can do it yourself! This step-by-step guide will walk you through: creating a website plan, choosing a domain and a hosting provider, and using Wordpress to create a quality website for your small business.

Author: Caryn Murray
Paperback: 48 pages
Company: CreateSpace (2012-01-10)
ISBN: 1468129872
List Price: $25.00
Amazon Price: $25.00

Details the major features, benefits, and drawbacks of the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business), and provides tips for designing and developing a Web site to match each model.

Author: Susan, CA Sweeney
Paperback: 353 pages
Company: Maximum Press (FL) (2001-01)
ISBN: 1885068603
List Price: $34.95
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Used Price: $0.01

Praise for the Second Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."
-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns

* Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Author: Fred E. Hahn
Paperback: 336 pages
Company: Wiley (2003-03-21)
ISBN: 0471273503
List Price: $24.95
Amazon Price: $8.76
Used Price: $5.15

Author: Susan Sweeney CA CSP HoF
Paperback: 392 pages
Company: Maximum Press (2010-09-15)
ISBN: 1931644780
List Price: $29.95
Amazon Price: $17.10
Used Price: $14.80