Diplomarbeit, die am 01.06.1998 erfolgreich an einer Technische Fachhochschule in Deutschland eingereicht wurde. Zusammenfassung: Diese Diplomarbeit erläutert ausführlich sämtliche Aspekte aller erdenklichen Web-Site Promotion Maßnahmen in Bezug auf Verständnis, Nutzen, Kosten, Zeitaufwand, Umsetzungs- und Kontrollmöglichkeiten. Einzelne Maßnahmen werden anhand dieser Kriterien bewertet und Empfehlungen besonders hervorgehoben. Diese Diplomarbeit setzt sich das Ziel, als Ratgeber für die optimale Zusammenstellung einer erfolgreichen und allumfassenden Web-Site Promotion Kampagne für jegliche Art von Web-Site zu dienen. Sie ist verwendbar für jeden Internet Web-Site Betreiber. Eine Umsetzung soll dazu beitragen, die Besucherzahl auf einer Web-Site zu erhöhen, um somit ihren Erfolg zu steigern. Das Wissen, das in dieser Diplomarbeit vermittelt wird, stammt aus einer umfangreichen Recherche der angegebenen Literatur und vor allem aus eigenen Erfahrungen mit der Promotion diverser Web-Sites. Die Diplomarbeit ist in drei Abschnitte gegliedert: Im ersten Abschnitt werden Grundlagen vermittelt, die dem Leser ein allgemeines Grundverständnis über das World Wide Web und die Absichten und Möglichkeiten von Web-Site Promotion erteilt. Die Grundlagen dienen als Basis für die Entwicklung individueller Promotionkonzepte und sind entscheidend für die Auswahl von geeigneten Maßnahmen. Ergänzend werden technische und strategische Voraussetzungen erörtert, die für eine einwandfreie Promotion als Basis zwingend notwendig sind. Der zweite Abschnitt bildet den Hauptteil der Diplomarbeit und umfaßt eine umfangreiche Sammlung von möglichen Web-Site Promotion Maßnahmen. Die einzelnen Tätigkeiten sind zielgruppenorientiert und unterscheiden sich nach dem zu erwartenden Erfolg und ihrer Relevanz in einer abgerundeten Promotionkampagne. Die aufgeführten Maßnahmen basieren auf verschiedenen allgemeinen Internetdiensten und auf konkreten Produkten und Dienstleistungen von private...

Author: Max Bloch
Paperback: 112 pages
Company: Diplomarbeiten Agentur diplom.de (1998-01-01)
ISBN: 3838609492
List Price: $59.90
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This digital document is an article from The Newsletter on Newsletters, published by Bradinal Communications on July 17, 2002. The length of the article is 526 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: "I always laugh when I see the term 'driving traffic to your web site'". (Online Promotion).
Author: Stephen Laliberte
Publication: The Newsletter on Newsletters (Newsletter)
Date: July 17, 2002
Publisher: Bradinal Communications
Volume: 39 Issue: 13 Page: 4(1)

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Author: Stephen Laliberte
Digital: 2 pages HTML
Company: Bradinal Communications (2002-07-17) (2005-07-30)
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This digital document is an article from The Newsletter on Newsletters, published by Bradinal Communications on August 31, 2002. The length of the article is 386 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Stanford University project issues guidelines for building the credibility of a web site. (Online Promotion).
Publication: The Newsletter on Newsletters (Newsletter)
Date: August 31, 2002
Publisher: Bradinal Communications
Volume: 39 Issue: 16 Page: 3(2)

Distributed by Thomson Gale

Digital: 2 pages HTML
Company: Bradinal Communications (2002-08-31) (2005-06-01)
List Price: $5.95
Amazon Price: $5.95

Author: Barry Feig
Paperback:
Company: Adams Media Corp (2001-05-01)
List Price:
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Used Price: $5.00

The book introduces the reader to Web site promotion, Information Theory, and Promotion methods for search engines and other forms of Web site promotion. The book explains what needs to be done and also walks you though workshops for preparing your Web site for promotion and proper indexing on the Internet.

Author: Robert B. Yonaitis
Paperback: 136 pages
Company: HiSoftware Publishing (2000-06-01)
ISBN: 1930616007
List Price: $19.99
Amazon Price:
Used Price: $9.99

If you're out of sight on the Web, says Search Engine Optimization specialist Richard John Jenkins, you're out of mind. Braving the wilds of search engine myths and facts, Richard offers essential tips on how to appear at the top of search results in Yahoo!, Google, and other popular search engines. From purchasing placement to optimizing keyword variations, from avoiding "black hat" SEO practices to setting up a search-friendly site, Richard covers it all. He also shares how to best submit your Web pages for indexing, how to monitor page rank, and how to build a solid base of links to your site. A must-watch video tutorial for experienced website publishers and for those just getting into the Web game.

Topics Include

Search engine optimization (SEO) vs. search engine marketing (SEM)Getting to know your searchersCrawler-based search enginesKeywording to rank high in searchesKeyword combinations, variations, and stop wordsSetting up a site the wrong way: what to avoidCreating a search-friendly siteSubmitting websites for search engine indexingBuilding link relationships

Author: Richard John Jenkins
CD-ROM:
Company: lynda.com, Inc (2006-08-23)
ISBN: 1596712686
List Price: $99.95
Amazon Price: $99.95
Used Price: $44.00

Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.

Topics Include:Developing an effective strategy and approachPlanning and scope definitionBudgeting and pricingUnderstanding user experience and the brand promisePlanning usability testingInformation design intensiveDeveloping content for the web

Duration: 2.5 hours
On 1 CD-ROM

Author: Kelly Goto
CD-ROM:
Company: lynda.com, Inc (2006-12-01) (2006-12-01)
ISBN: 1596712996
List Price: $49.95
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Used Price: $43.95

This digital document is an article from Franchising World, published by International Franchise Association on October 1, 2001. The length of the article is 1341 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Key strategies in Web site promotion: a primer for franchise systems: want to make your Web site's access counter spin? Try some of these tips. (FW Focus: Technology)(Cover Story).
Author: Joe Dysart
Publication: Franchising World (Magazine/Journal)
Date: October 1, 2001
Publisher: International Franchise Association
Volume: 33 Issue: 7 Page: 50(2)

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Author: Joe Dysart
Digital: 5 pages HTML
Company: International Franchise Association (2001-10-01) (2005-07-28)
List Price: $5.95
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This digital document is an article from The Newsletter on Newsletters, published by Bradinal Communications on July 17, 2002. The length of the article is 1215 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Five proven techniques to drive qualified traffic to your web site. (Online Promotion).
Author: Lomit Patel
Publication: The Newsletter on Newsletters (Newsletter)
Date: July 17, 2002
Publisher: Bradinal Communications
Volume: 39 Issue: 13 Page: 3(3)

Distributed by Thomson Gale

Author: Lomit Patel
Digital: 5 pages HTML
Company: Bradinal Communications (2002-07-17) (2005-07-30)
List Price: $5.95
Amazon Price: $5.95

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

Author: Barry Feig
Paperback: 384 pages
Company: Adams Media (2002-06-01)
ISBN: 1580625010
List Price: $19.95
Amazon Price: $2.50
Used Price: $0.01