Many small business owners sink thousands of dollars into advertising, only to find out they have made the wrong decisions based on misinformation from overzealous media sales representatives. Advertising Without an Agency will teach business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.

Advertising Without an Agency includes extensive information on radio, television, and print advertising. It will show business owners how to use interns, press releases, logos, and the Internet to promote their efforts. The book also includes worksheets on buying advertising space and time to be filled out by media representatives.

Identify your customer markets by age, gender, and zip code with Advertising Without an Agency. This book will show you the best way to structure your advertisements and how to track your results. If you are interested in cutting through the fluff about what you can do through advertising and want to learn how to do it, then this is the book for you.

Author: Kathy J. Kobliski
Paperback: 192 pages
Company: The Oasis Press (2001-12-31)
ISBN: 1555715532
List Price: $19.95
Amazon Price: $69.99
Used Price: $1.33

Gives the small business man tips on maximizing mail. Walks you through the steps of a successful direct mail campaign.

Author: United States Postal Service
Paperback: 88 pages
Company: Raphel Publishing Co (1995)
List Price:
Amazon Price:
Used Price: $3.00

Author: Herschell Lewis
Paperback: 330 pages
Company: Simon & Schuster (Paper) (1983-07)
ISBN: 0136010393
List Price: $10.95
Amazon Price: $55.00
Used Price: $1.00

This study covers the latent demand outlook for lithographic advertising printing excluding direct mail advertising across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as “regions”). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of “economic population”, as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this “economic” definition of population, comparative benchmarks allow the reader to quickly gauge a city’s marketing and distribution value vis-à-vis others. This exercise is quite useful for persons setting up distribution centers or sales force strategies. Using econometric models which project fundamental economic dynamics within each region and city of influence, latent demand estimates are created for lithographic advertising printing excluding direct mail advertising. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 143 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497405199
List Price: $495.00
Amazon Price: $495.00

This book is packed with hundreds of great ideas and proven direct marketing techniques that the author has used successfully in building a multimillion-dollar business. This is a "quick start" approach that entrepreneurs can use to expand their businesses.

Learning Objectives: To show ways to build your business with direct marketing. To explain a direct marketing campaign. To show how to use direct response advertising.

Author: Lois Geller
Paperback: 120 pages
Company: Crisp Learning (1998-03-31)
ISBN: 156052474X
List Price: $13.95
Amazon Price: $12.12
Used Price: $0.68

This econometric study covers the latent demand outlook for letterpress printing of direct mail advertising circulars, letters, pamphlets, cards, and printed envelopes across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of "economic population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.



Author: Icon Group International
Paperback: 144 pages
Company: ICON Group International, Inc. (2009-01-08)
List Price: $495.00
Amazon Price: $495.00

This study covers the latent demand outlook for lithographic direct mail advertising printing across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for lithographic direct mail advertising printing. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 141 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497388596
List Price: $495.00
Amazon Price: $495.00

Many small business owners sink thousands of dollars into advertising, only to find out they have made the wrong decisions based on misinformation from overzealous media sales representatives. Advertising Without an Agency will teach business owners how to identify their customers, write advertising copy, and use a variety of resources to achieve the optimum response to their efforts.

Advertising Without an Agency includes extensive information on radio, television, and print advertising. It will show business owners how to use interns, press releases, logos, and the Internet to promote their efforts. The book also includes worksheets on buying advertising space and time to be filled out by media representatives.

Identify your customer markets by age, gender, and zip code with Advertising Without an Agency. This book will show you the best way to structure your advertisements and how to track your results. If you are interested in cutting through the fluff about what you can do through advertising and want to learn how to do it, then this is the book for you.

Author: Kathy J. Kobliski
Paperback: 145 pages
Company: Oasis Pr (1998-07)
ISBN: 1555714293
List Price: $19.95
Amazon Price: $12.95
Used Price: $0.26

Author: Joseph Sugarman
Hardcover: 312 pages
Company: Delstar Pub (1998-06-01)
ISBN: 1891686003
List Price: $39.95
Amazon Price: $37.00
Used Price: $61.09

This study covers the latent demand outlook for letterpress printing of direct mail advertising circulars, letters, pamphlets, cards, and printed envelopes across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 4,900 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for letterpress printing of direct mail advertising circulars, letters, pamphlets, cards, and printed envelopes. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 319 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497475626
List Price: $495.00
Amazon Price: $495.00

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on December 1, 1994. The length of the article is 817 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: A political battle is brewing among Postmaster General Marvin Runyon, members of the US Postal Service (USPS) Board of Governors and some members of the US Congress. A Congress committee study blamed Runyon's restructuring activities for the collapse of postal services in the Washington, DC-area. Runyon and his supporters countered that the study is superficial and ignores the facts. In response, Congress blocked some proposals to increase budget allocations for some USPS operations.

Citation Details
Title: Storm clouds over USPS. (US Postal Service)
Author: William Olcott
Publication: Fund Raising Management (Magazine/Journal)
Date: December 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n10 Page: p6(1)

Distributed by Thomson Gale

Author: William Olcott
Digital: 3 pages HTML
Company: Hoke Communications, Inc. (1994-12-01) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

This full colour giftbook tells the fascinating stories behind all of the current year's commemorative stamps: why each stamp was chosen, how the designs evolved, background information on the subjects depicted in the stamps, and all relevant facts and figures. The yearbook is beautifully illustrated and designed as a cherished keepsake for stamp collectors and enthusiasts of all ages. An official product of the U.S. Postal Service, it's the perfect way to capture the excitement of the year's stamp program.

Author: United States Postal Service
Hardcover: 64 pages
Company: Collins (2006-10-01) (2006-10-10)
ISBN: 0061144568
List Price: $25.00
Amazon Price: $64.97
Used Price: $5.64

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1996. The length of the article is 777 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The US Postal Service (USPS) submitted non-profit classification reform with the Postal Rate Commission three days after the filing was approved by the USPS Board of Governors. The filing calls for the re-categorization of non-profit third-class mail, now referred to as standard non-profit, into two subclasses within standard mail. One would be nonprofit while the other would be nonprofit enhanced carrier route. The former reflects the commercial standard regular subclass while the latter mirrors the commercial enhanced carrier route subclass.

Citation Details
Title: USPS files non-profit classification reform case. (US Postal Service)
Publication: Fund Raising Management (Magazine/Journal)
Date: May 1, 1996
Publisher: Hoke Communications, Inc.
Volume: v27 Issue: n3 Page: p8(2)

Distributed by Thomson Gale

Digital: 3 pages HTML
Company: Hoke Communications, Inc. (1996-05-01) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on March 1, 1992. The length of the article is 679 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Frank leaves stamp at USPS. (Postmaster General Anthony Frank; US Postal Service) (Re: Development)
Author: Richard P. Scala
Publication: Fund Raising Management (Magazine/Journal)
Date: March 1, 1992
Publisher: Hoke Communications, Inc.
Volume: v23 Issue: n1 Page: p8(1)

Distributed by Thomson Gale

Author: Richard P. Scala
Digital: 3 pages HTML
Company: Hoke Communications, Inc. (1992-03-01) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

Author: US POSTAL SERVICE
Paperback:
Company: US POSTAL SERVICE, SCOTT PUBLISHING (1998)
ISBN: 1877707082
List Price:
Amazon Price: $7.00
Used Price: $0.01

Ultimate handbook on the US Postal Service. It's structure, activities, programs and functions. Selected US and international projects and programs

Paperback: 300 pages
Company: Intl Business Pubns USA (2009-03-30)
ISBN: 1438755546
List Price: $149.95
Amazon Price: $99.95

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on May 1, 1994. The length of the article is 488 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The Board of Governors of the US Postal Service (USPS) has approved a 10.3% rate increase for first-, second-, third- and fourth-class mail. The proposed hike, which has yet to be approved by the independent Postal Rate Commission, is aimed at reducing the USPS' losses from $1.7 billion in 1993 to less than $1.3 billion. It is supported by the Direct Marketing Assn., the Mail Advertisers Service Assn., Advertising Mail Marketing Assn. and Mailers Council.

Citation Details
Title: USPS approves across-the-board hike. (US Postal Service)
Publication: Fund Raising Management (Magazine/Journal)
Date: May 1, 1994
Publisher: Hoke Communications, Inc.
Volume: v25 Issue: n3 Page: p7(1)

Distributed by Thomson Gale

Digital: 2 pages HTML
Company: Hoke Communications, Inc. (1994-05-01) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

Author: Bert Webber
Paperback: 78 pages
Company: Webb Research Group (1988-10)
ISBN: 0936738294
List Price: $9.95
Amazon Price: $8.94
Used Price: $28.70

Author: Eve Steinberg
Paperback: 251 pages
Company: Arco Pub (1988-11)
ISBN: 0132166984
List Price: $8.95
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Used Price: $2.51

This all-new test preparation manual presents six full-length practice tests for Postal Exams 473 and 473C. Tests come with answer sheets for self-scoring. The book also provides an overview of the tests, followed by extensive information and advice on what applicants need to know in regard to the following test topics: address checking, forms completion, coding, memory improvement, and matching their personal aptitudes and experience to the job they are seeking.

Author: Jerry Bobrow
Paperback: 336 pages ISBN13: 9780764134128, Condition: USED - GOOD, Notes:
Company: Barron's Educational Series (2006-06-01)
ISBN: 0764134124
List Price: $16.99
Amazon Price: $0.01
Used Price: $0.01