Author: Cal Henderson
Paperback: 350 pages
Company: O'Reilly Media (2006-05-23)
ISBN: 0596102356
List Price: $39.99
Amazon Price: $18.97
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Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Author: Ben Hunt
Paperback: 312 pages
Company: Wiley (2011-02-01)
ISBN: 0470616334
List Price: $29.99
Amazon Price: $11.64
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Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Author: Robin Nobles, Susan O'Neil
Paperback: 418 pages
Company: Adams Media Corporation (1997-01)
ISBN: 1580623697
List Price: $19.95
Amazon Price: $1.00
Used Price: $0.01

These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn't mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors' years of practical experience, but you can put them to use in just a weekend!

Author: Jerry Lee Ford Jr.
Paperback: 352 pages
Company: Course Technology PTR (2007-10-30)
ISBN: 1598634828
List Price: $24.99
Amazon Price: $10.00
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There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5)Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experienceCompanion Web site contains links to online tools, resources, and white papers

Author: Jim Sterne
Paperback: 356 pages ISBN13: 9780471220725, Condition: New, Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Company: Wiley (2002-06-15)
ISBN: 0471220728
List Price: $40.00
Amazon Price: $8.75
Used Price: $0.01

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do from the beginning so they can implement a successful search marketing program-the strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!" -Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc. "Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject. I started reading Chapter 10, "Get Your Site Indexed," and haven't really put it down since.It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts. From price engines to paid placement, Chapter 14, "Optimize Your Paid Search Program," covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros. From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are just starting out in paid search or are already a power player, you will learn something new from this book." -David Cook, Search Marketing Manager, Buy.com "This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought-out, and well-motivated treatment to date of all aspects of search engine marketing, from planning to execution to measuring. If you are involved in any way in the economic aspects of Web search technology, you need this book on your shelf." -Dr.Andrei Broder, IBM Distinguished Engineer & CTO, IBM Research Institute for Search and Text Analysis "Mike Moran and Bill Hunt have delivered a masterpiece on enterprise search marketing. Both engaging and results-focused, Search Engine Marketing, Inc. guides the marketer through the basics of why search is important and how search engines work to the more challenging organizational tasks of selling a search marketing proposal to executives and executing on a search marketing plan. Unlike many previous search engine optimization books that have treated search marketing as a guerilla approach disjointed from other organizational needs, Search Engine Marketing, Inc. shows how to incorporate search into the overall marketing mix in order to increase both customer value and business return-on-investment. Full of real examples from other enterprise search marketing organizations and thoughtful treatment of the business issues surrounding search, this book is the reference volume for bringing a successful search marketing program to fruition in the organization." -Jeff Watts, Search & Community Manager, National Instruments "Search Engine Marketing, Inc. is the ultimate source on how to implement a search marketing campaign.The book provides actionable instructions on topics from how to get the finances within your organization to how to make your pages rank well in search engines. Beyond that, the book explains conversion metrics and projecting your success. For anyone within a large organization, looking to make a difference with the corporate Web site; the book is a 'no-brainer.' For any professional SEO or SEM, the book is a must read. The manner in which Bill Hunt and Mike Moran organized the book is both unique and smart. Both Bill and Mike are also extremely professional public speakers on the topic of Search Marketing. I have been to dozens of search marketing conferences and I can honestly say, I am as impressed with this book as I am with their top presentations." -Barry Schwartz CEO, RustyBrick, Inc. "Bill and Mike's book provides an excellent in-depth resource for companies examining their search marketing strategy. In addition to actionable SEO tips, this book outlines how to successfully develop a search strategy, determine what to outsource versus keep in house, and how to precisely outline the business case and 'sell' search to executive decision-makers.If your company is wondering how to enter the search space-or if you're revising your online strategy-read this book." -Heather Lloyd-Martin, Author, Successful Search Engine Copywriting "Required reading for anyone interested in how to apply leading-edge search marketing within large enterprises. With search marketing now of critical importance, the authors provide practical advice and approaches that are both sophisticated and invaluable." -Rob Key, CEO, Converseon, Inc. * Step-by-step guide to setting up and managing a search marketing program for your organization * Best practices, tips, and cost-saving measures from two of the world's premier experts Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging-especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost.The authors begin with an up-to-date introduction to the fundamentals: of how search engines have evolved, how search marketing works, and how searchers and site visitors really think when they're trying to find information. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Drawing on their unsurpassed experience, the authors systematically address every issue you're likely to encounter, from enforcing search-engine friendly content standards through hiring consultants.You'lllearn how to: * Handle the unique optimization and marketing challenges associated with large sites * Create site standards that codify best SEO/SEM practices * Align search marketing with your company's strategic and tactical goals * Automate checking and reporting for every page on your site * Create monthly scorecards and use them to drive improvement * Provide effective guidance to content developers and designers, in language they'll understand * Get your site indexed, choose target keywords, optimize content, and attract links * Make the most of the leading search engines and specialized and local search * Ensure that paid search efforts deliver optimal results, cost-effectively * Measure site-wide success rates across multiple systems and technologies * Hire the right SEO consultant-and avoid the wrong ones Whether you're a marketing, Web, or IT professional, product manager, or content specialist, this book will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly. A A(c) Copyright Pearson Education. All rights reserved.

Author: Mike Moran, Bill Hunt
Paperback: 592 pages Bargain Price
Company: IBM Press (2005-07-31)
List Price: $54.99
Amazon Price: $5.31
Used Price: $2.42

Here are some useful tips that will show you some common and unique ways to get free traffic.

You will discover how to get targeted visitors to your websites and blogs.

If you don't have a large budget then this is definitely for you. There are several tips and techniques to increase your web traffic without paying for it.

All you need is time. If you can spare some cash, then you may outsource some of these ideas.

•How to Get Free Traffic 4
•One Way Links 5
•Yahoo Answers 6
•Articles 10
•Blogs 13
•RSS 15
•Free Classifieds 16
•Forums 17
•Newsletters 18
•Directories 19
•Squidoo Lenses 20
•Press Releases 22
•Social Bookmarking Sites 24
•Social Networking 25
•Conclusion 26
•Resources 27





Author: Lambert Klein
Kindle Edition: Kindle eBook
Company: Lambert Klein (2010-12-14) (2010-12-14)
List Price: $0.99
Amazon Price:

Author: Steve Souders
Paperback: 176 pages
Company: O'Reilly Media (2007-09-18)
ISBN: 0596529309
List Price: $29.99
Amazon Price: $13.00
Used Price: $9.67

Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more than 500 million members worldwide, and it s growing rapidly. Twitter has 175 million registered users, and the majority of them use the network while on the go, making it ideal for announcing last-minute promotions or other incentives. In addition, 58 percent of Twitter s members earn at least $60,000 a year, and nearly 52 percent of LinkedIn members have household incomes of $100,000 or more. This book will provide you with a list of topics to get you started and show you how to persuade this rapidly growing and influential audience by creating and sharing the right content. You will also learn how to measure your results using Google Analytics and manage your social networking efforts in just ten minutes a day. Each chapter concludes with a step-by-step checklist that will make following the process straightforward and non-technical. This book also includes several real-world success stories and a frequently asked questions section, so you can learn from the experiences of other business owners and managers. Author Stephen Woessner is an online marketing expert, business owner, best-selling author, and frequent public speaker. In addition, Woessner manages the non-credit business education programs at the University of Wisconsin-La Crosse s Small Business Development Center. Woessner has also owned four businesses, which gives him a unique perspective concerning the time and cash constraints faced by business owners and managers every day. Woessner has been quoted in Inc. Magazine, E-Commerce Times, BtoB Magazine, the Milwaukee Journal Sentinel, the Journal of e-Business, and other media for his insights regarding SEO and other online marketing trends. His first book, titled The Small Business Owner s Handbook to Search Engine Optimization, reached as high as the No. 3 best-selling book on Amazon.com in the United States, No. 1 on Amazon.com in the United Kingdom, and No. 16 on Amazon.com in France for its category.

Author: Stephen Woessner
Paperback: 288 pages
Company: Atlantic Publishing Group Inc. (2011-03-17)
ISBN: 1601383169
List Price: $24.95
Amazon Price: $13.99
Used Price: $12.47

“Blogging for Pleasure and Money”
A Shortcut to Blogging Profits for Beginners

NOTE: Price will increase soon:

Are you new to blogging and want to get off to a fast start? Been blogging for a while but haven’t found the audience and money you were hoping for? Stop trying to learn by trial and error. There is a better way to get up to speed quickly.

Skip Right to the Good Stuff

You can spend years figuring out what works and what doesn’t. Some testing and research is unavoidable, but why do more than you have to? Author Lambert Klein poured years of experience into “Blogging for Pleasure and Money” so you can avoid the pitfalls and go straight to profits.

Increase Visitors, Visibility, and Earn More Profits

The report is easy to understand and follow. Step-by-step instructions show you how to set up a blog and the critical steps that are commonly overlooked. With the tips and tricks included, you will quickly understand how to turn any blog into a highly profitable, moneymaking machine!

If YOUR Blog Isn’t Making the Money You Want, Find Out Why

If you take action, “Blogging for Pleasure and Money” will put your business on the fast track to profits. Starting right now, you can:
• Set up Your Blog and Make It A Success
• Learn What to Add to Your Blogs to Bring in Profits
• Bring in More Visitors by Knowing Where to Go
• Discover the Secrets to Earning Extra Cash With Your Blogs

Fun, Notoriety, and Profits Are Just a Click Away
Whether you’ve pictured yourself as a famous blogger or just need a few extra dollars, “Blogging for Pleasure and Money” is a reference you can use.

Grab Your Copy Today and Get a Bonus Report “How to Get Free Traffic!”


Author: Lambert Klein
Kindle Edition: 37 pages Kindle eBook
Company: http://www.LambertKlein.com (2010-11-14) (2010-11-14)
List Price: $3.47
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