This study covers the latent demand outlook for split system air source heat pumps with 42,000 to 64,999 BTU per hour excluding room air conditioners across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for split system air source heat pumps with 42,000 to 64,999 BTU per hour excluding room air conditioners. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 173 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497450127
List Price: $495.00
Amazon Price: $495.00

This study covers the latent demand outlook for split system air source heat pumps under 27,000 BTU per hour excluding room air conditioners across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it’s prefecture and of Japan is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each prefecture and city, latent demand estimates are created for split system air source heat pumps under 27,000 BTU per hour excluding room air conditioners. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 173 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497450100
List Price: $495.00
Amazon Price: $495.00
Used Price: $636.10

This econometric study covers the world outlook for packaged terminal air conditioners across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved. This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for packaged terminal air conditioners. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.

Author: Icon Group
Paperback: 188 pages
Company: ICON Group International, Inc. (2008-09-27)
ISBN: 0497892596
List Price: $795.00
Amazon Price: $795.00

Paperback: 96 pages
Company: Rheem (1993)
List Price:
Amazon Price:
Used Price: $19.99

This study covers the latent demand outlook for room air conditioners with 15,000 to 16,999 BTU per hour across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 8,100 cities in the United States. For each city in question, the percent share the city is of it’s state and of the United States is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state and city, latent demand estimates are created for room air conditioners with 15,000 to 16,999 BTU per hour. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 486 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497372185
List Price: $495.00
Amazon Price: $495.00

This study covers the latent demand outlook for room air conditioners and dehumidifiers excluding portable dehumidifiers across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 5,000 cities in India. For each city in question, the percent share the city is of it’s state or union territory and of India as a whole is reported. These comparative benchmarks allow the reader to quickly gauge a city vis-à-vis others. This statistical approach can prove very useful to distribution and/or sales force strategies. Using econometric models which project fundamental economic dynamics within each state or union territory and city, latent demand estimates are created for room air conditioners and dehumidifiers excluding portable dehumidifiers. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 326 pages
Company: ICON Group International, Inc (2006-09-28) (2006-09-28)
ISBN: 0497499703
List Price: $495.00
Amazon Price: $495.00

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for product finishes for appliances, heating equipments, and air conditioners is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied).

Digital: 190 pages Download: PDF
Company: (2005-04-05) (2005-07-21)
List Price: $795.00
Amazon Price: $795.00

Author: richard m.koff
Paperback:
Company: a signet book (1968)
List Price:
Amazon Price: $45.00
Used Price: $3.95

This study covers the world outlook for room air conditioners with 10,000 to 10,999 BTU per hour across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 186 pages
Company: ICON Group International, Inc (2006-05-18) (2006-05-18)
ISBN: 0497315823
List Price: $795.00
Amazon Price: $795.00

This study covers the world outlook for portable domestic air conditioners across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

Author: Philip M. Parker
Paperback: 187 pages
Company: ICON Group International, Inc (2006-06-26) (2006-06-26)
ISBN: 0497351269
List Price: $795.00
Amazon Price: $795.00

HA SH CV-P12PX 11500 BTU PORTABLE AIR CONDITIONER

Kitchen: LCD REMOTE CONTROL, DUAL SLIDE-OUT FILTERS, HIGH PERFORMANCE DEHUMIDIFY FUNCTION, CAN BE MOUNTED HORIZONTALLY OR VERTICALLY
Company: Sharp
List Price:
Amazon Price: $531.92

* Evaporative air cooling system * The most powerful air flow: 700 m3/h * Three selections of wind speed and mode * Unique magnetized remote control included * Water sprinkling cyclic system * 7.5 hours time design * Adjustable air vents * Power: 160W * Weight: 30.86lbs * Dimension: 17.7 x 15 x 35 inch * One-year warranty for all parts and labor

: 2 Hose Window Kit for Soleus LX-120, LX-140 Portable Air Conditioner
Company: SoleusAir
List Price:
Amazon Price: $52.95

This Frigidaire FAA085P7A Energy Star Rated Air Conditioner has a 8,000 BTU cooling capacity. It is perfect for larger rooms or rooms where supplemental cooling is needed (Up to 350 Square Feet) It features an EER of 11.0. The Variable Speed Fan and 8-Way Air Direction along with Electronic Controls with Full Function Remote makes it very easy to operate. For those with Allergy problems, the Ionizer/Electrostatic Clean Air Filtration ensures a Clean Airflow and with LVC Technology (Low Voltage Compensation), proper operation of the unit is assured when voltage fluctuates below normal levels. Installing the unit is made easy with the Pleated Quick Mount Window Mounting Kit and Filter cleaning is a snap with the Tilt-Out Filter Access Feature.

Kitchen: 10.8 energy efficiency ratio, Energy Star rated, 8-way air direction control, Electronic controls with full function remote control, LVC Technology (Low Voltage Compensation) ensures proper operation of the unit when voltage fluctuates, Tilt out filter
Company: Frig A/C
List Price:
Amazon Price: $197.00

General Electric AST05LK 5,050 BTU Window A/C,5,000 Cooling BTU.1.4 Dehumidification,Power: 115 Volts,Variable Setting Thermostat

: 5,000 Cooling BTU, 1.4 Dehumidification, Power: 115 Volts, Variable Setting Thermostat
Company: General Electric
List Price:
Amazon Price:
Used Price: $175.00

The Gibson lineup of air conditioners work hard to enhance the comfort of your home. With features like antibacterial filtration and LCDI cord protection, Gibson Home Comfort Products are designed to provide you with easy-to-use, efficient and reliable se

:
Company: Gibson
List Price:
Amazon Price: $94.00

One unit to beat the summer heat and kill the winter chill. Haier's powerful, portable air conditioner/heater creates comfortable living conditions in any weather, providing complete cooling control with three cool setting and three fan speeds. One-year warranty. Model CPRD12XC7.

Kitchen: 12,000 BTU cooling & 9,500 BTU heating, 24-hour on/off timer, Auto-evaporation function for continuous use without water removal, Dehumidification function keeps home humidity levels down, EnviroClean coil prevents oxidation and rust, maintaining clean air in your home
Company: Haier
List Price: $399.99
Amazon Price: $329.00

Kitchen: Easy access filter, 4-way air direction, Easy to install mounting kit, Window minimum width inch 22, Window minimum height inch 15
Company: Sharp
List Price:
Amazon Price: $303.07

No installation! Save 95% on your AC electric bill with this 4-in-1 cooler/ionizer/humidifier/fan with a power consumption of 38 Watts only. This year, beat high energy costs with the Kaito Air-Cooler-Ionizer-Humidifier, yet the room temperature is reduced by as much as 12 F in the direct air way. The built-in fresh air anion generator releases streams of negative ions that attract dust and other allergens down and out of the air you inhale. Air feels as fresh as after a springtime rain. It uses the water to cool and humidify the air, ideal for desert areas such as California, Nevada, New Mexico, Colorado, Arizona and etc. The drawer-type water tank capacity is about half a gallon, which means the cooler can run for 8 hours continuously or even longer. To achieve higher cooling efficiency, you can even mix water with ice or with included ice packs. There are no expensive filters to buy; just rinse the permanent filter. Other features include three air speed: H/ M/ L, Two modes selectable, 8 hour timer. For more information, please call toll free 1-866-524-8676.

Kitchen: Fan/air cooler/humidifier/ionizer 4-in-1,fan,air cooler, Three air speed with oscillation option, Low/Medium/High, 1 Hr/ 2 Hrs/ 4 Hrs/ 8 Hrs timer, Three modes selectable, normal/natural/sleep, 30-day money back guarantee and 1 year limited warranty
Company: Kaito
List Price: $99.95
Amazon Price: $49.99

The dual hose portable air conditioners are simply a revolutionary design! During the air conditioning process moisture is condensed and collects in an internal bucket. A dramatic leap forward, this design utilizes the water by showering it over the evaporator coils. The benefits of this shower are twofold: 1) the water does an excellent job of cooling the system thus improving efficiencies and consuming less energy. 2) Showering the evaporator coils accelerates the evaporation process allowing more of the condensed moisture to be expelled outside which in turn almost eliminates the need to empty the bucket.

:
Company: Danby
List Price:
Amazon Price: $349.90
Used Price: $199.99

Sharps line of ENERGY STAR qualified air conditioners provides cool comfort all summer long. Sharps air
conditioners not only exceed federal efficiency standards, they exceed design standards as well. Sleek and stylish, they will fit into your home des

: BTU: 6,000 BTU/hr, ENERGY STAR: Yes, EER: 10.7, Controls: Comfort Touch with 12 Hour Timer, 2-Degree Increment Temperature Controls, 3 Cooling, Remote: Rest Easy
Company: Sharp
List Price:
Amazon Price: $181.98