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The guidebook for the current, future, or wannabe website owner. How to plan, write copy, hire a consultant, and promote your site. This book covers every aspect of owning a website that you as the owner of the site should know. Save thousands of dollars and know what to do to get started today. This 203 page book includes everything you need to know to own a successful site.Author: Jeffery H. Glaze Kindle Edition: 208 pages Kindle eBook Company: Jeffery Glaze / Mostcool Media, Inc. (2008-12-01) (2008-12-01) List Price: $4.95 Amazon Price: 
The SEO Basics That Every Small Business Owner Should Know!Author: Mark Fisher Kindle Edition: 37 pages Kindle eBook Company: (2011-08-01) (2011-08-01) List Price: $9.99 Amazon Price: 
Web site management for the absolute beginner. If you've ever been offered or given a web site to run and don't know where to start, or wanted to make one all of your own to publicise your club, society or even your latest holiday, but don't know your web address from your web space, then this is the book you need.Author: Steven Lucas Kindle Edition: 99 pages Kindle eBook Company: (2011-11-26) (2011-11-26) List Price: Amazon Price: 
THE SECRETS CONTAINED IN THIS BOOK HAVE LITERALLY MADE ME THOUSANDS OF DOLLARS ONLINE AND I HOPE IT CAN DO THE SAME FOR YOU TOO! THIS BOOK WILL HELP YOU Climb higher in the Search Engines Attract More Website Visitors by 500% Massively Increase Your Sales Expose Yourself to Greater Opportunities Online Overtake Competitor Websites Make More Money Online Sell More Products and Services Learn How to Convert Your Traffic to Sales ALSO COVERS Social Networking Low Cost Traffic Generation Strategies The Khoa Bui Cash Website Triangle Formula Domain Name Tips How to Optimize Your Website for Speed How to Harness Publicity Online Whe the Colors on Your Website May Not Be Effective PLUS ACCESS FREE AUDIO BOOK ($197 VALUE)! I'm a big fan of simplicity for success, and Khoa’s new book lays out an easy-to-follow plan to increase your website traffic and convert those visitors to cash. Ali Brown, CEO & Founder of Ali International Every single day, millions of people go online but don’t visit your site. Khoa Bui wants to change thatand he can with his remarkable book. So he did his part. Now it’s time for you to do yours. I predict success if you do. Jay Conrad Levinson, Father of Guerrilla Marketing, Author of Guerrilla Marketing series How to Increase Your Website Traffic is a content-rich book, packed with powerful ideas that will help Internet entrepreneurs increase their sales and business profits. Adam Khoo, Asia’s #1 Success Coach, Author of Secrets of Self-Made Millionaires Author: Khoa Bui Kindle Edition: 240 pages Kindle eBook Company: Entrepreneur Press (2011-05-01) (2011-05-01) List Price: $19.95 Amazon Price: 
Any fool can create a Web site. And many fools do. There are millions of business Web sites on the Internet. And most of them don’t work. Fortunately, your Web site can be different. It is possible to build a profitable Web site that helps you grow and develop your business - as long as you avoid these common mistakes.Here's a summary of the seven biggest mistakes: Here’s a list of the seven mistakes again: #1: Their Web Site Doesn’t Change, so It’s Inaccurate, Out Of Date, Or Just Plain Wrong #2: They Make It Too Difficult For People to Buy #3: They Don’t Have A “Plan B” For People Who Don’t Buy #4: Their Web Site Focuses On Themselves, Not the Real Problems of Their Site Visitors #5: They Try To Sell Too Soon #6: They Try To Please Everybody (And End Up Pleasing Nobody) #7: Their Web Site Doesn’t Fit The Rest Of Their On-Line Strategy Any competent Web developer can give you advice about fonts, colours, cross-browser compatibility, branding, site maps, link anchor text, and other technical stuff. Some of them will also give you advice about copywriting for the Web, keyword density, search engine optimisation, navigation menus, linking strategies and other marketing stuff. But very, very few will talk about your Web site strategy, and that’s what I’m going to share with you here. This is not about looking at your Web site from a technical viewpoint. And not even from just a marketing viewpoint. But from a business strategy viewpoint. That’s what this e-book will give you. It’s not about how you build your Web site. It’s about what you build (and avoid), and why you do it. This is a short e-book (only about 10,000 words), so it's an easy read. Author: Gihan Perera Kindle Edition: 54 pages Kindle eBook Company: (2012-04-24) (2012-04-24) List Price: Amazon Price: 
The Art Of Link Building is all about ethical and natural link building to your online business. Building links is the key in having your website naturally appear in the search engines and this book delves deep into over 40 methods for you to implement immediately. This is the one book on Amazon that every webmaster or site owner should read.Author: Kyle Healey Kindle Edition: 26 pages Kindle eBook Company: Kyle Healey (2010-07-19) (2010-07-19) List Price: $9.99 Amazon Price: 
All too often, without proper guidance, site owners, content managers, writers, journalists, and web masters are willing to improve the findability of their site but become overwhelmed with conflicting information they find online, or worse, overwhelmed by the sheer amount of information spread across the web when it comes to the many factors that go into optimizing content for search.I wrote The Site Owner’s Guide to SEO for Content Writing to resolve this very problem. And I provide a copy as an additional value to my clients with every audit I now perform. In this concise easy to read and completely portable eBook, I detail over 45 specific actionable tasks for implementing SEO for content writing. And this isn’t some 400 page technical manual either because you shouldn't have to be a rocket scientist to apply sound best practices of content optimization. At just over 30 pages, I get right to the solution. Which means within a few minutes of downloading the guide, you’ll be on your way to improving your site’s content. Topics Covered: Keyword Decisions Understanding the User Mind Model Page Headers On Page Content Content Level Link Strategies Brand Identity Additional Resources Author: Alan Bleiweiss Kindle Edition: 33 pages Kindle eBook Company: (2011-10-07) (2011-10-07) List Price: $9.95 Amazon Price: 
According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7,750 to $15,000. It is incredibly easy to see the enormous profit potential. Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development. By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use.Author: Charlotte Evans, Bruce C Brown Paperback: 384 pages Company: Atlantic Publishing Company (2008-04-20) ISBN: 1601381433 List Price: $39.95 Amazon Price: $18.00 Used Price: $11.33 
A cutting-edge, first look at how to embed and design a Web site compliant with the new personal privacy standard, P3PIntroduces the P3P standard with detailed descriptions and then examines its parametersIncludes helpful guidelines, explanations, and P3P how-to examples for system architects to followPresents detailed case studies covering companies in both finance and retailAuthor: Helena Lindskog, Stefan Lindskog Paperback: 256 pages Company: Wiley (2003-03-28) ISBN: 0471216771 List Price: $40.00 Amazon Price: $5.00 Used Price: $0.01 
Above the Fold is a book about the fundamentals of effective graphic communication set in the context of Web design. Unlike other books that focus on the intersection of design and technology, Above the Fold explores the relationship between the stakeholders of a Web project-- the designer, the user and the client -- and how this continuous cycle affects the decisions made by successful Web designers. Above the Fold is not technical manual or a how-to book, nor is it about timely trends; it's about the timeless fundamentals of layout, usability and measurement that lead to a successful digital product. Author: Brian Miller Paperback: 272 pages Company: How (2011-03-11) ISBN: 144030842X List Price: $30.00 Amazon Price: $10.90 Used Price: $7.15 
Everything you need to know to plan and maintain a Joomla! siteJoomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management system. However, far more than simply downloading and installing Joomla! is required in order to create a dynamic web site. This book walks you through the critical steps that must be taken in the planning process prior to establishing a Joomla! site. Joomla! expert Jen Kramer reviews essential questions that need to be asked of a client, discusses technical solutions to a variety of challenges, and explains how a site structure should be organized. Topics Covered: I Want a Web Site and I Want It Blue — How Much Will That Cost? Choosing the Right Technologies to Solve the Business Problem Downloading and Installing Joomla! A Brief Tour of the Joomla! Administration Interface Creating and Configuring Menus Installing and Configuring Modules That Come with Joomla Components That Come with Joomla! Plug-Ins That Come with Joomla! Adding Extensions to Joomla! Home Page Tips and Tricks Custom Templates Advanced Template and CSS Tricks Site Maintenance and Training Once the groundwork has been laid, you'll discover how to host and install Joomla!, and upgrade and maintain your Joomla! site. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. 
Summary SharePoint 2010 Site Owner's Manual teaches you what SharePoint 2010 is all about and how to get started using it. The book also includes step-by-step scenarios for implementing real-world scenarios. You will learn how to build powerful sites leveraging SharePoint's out-of-the-box functionality along with other helpful tools such as InfoPath, Access, and SharePoint Designer. About this BookThis book is a guide for business users without programming skills who want to build their own SharePoint sites. With it, you'll learn how to set up document sharing, trackable workflows, and many other business applications. You'll go step-by-step through real-world scenarios like content management, business intelligence, sharing information on the web, and search. Along the way, you'll learn how to interact with other business tools like Access, InfoPath, and SharePoint Designer. This book is designed for SharePoint users who want to become tech-savvy in configuring SharePoint's out-of-the-box functionality. No programming or system administration experience is required. What's InsideGo from user to power user Build on out-of-the-box features Customize your SharePoint site============================================ Table of ContentsBrief contentsPART 1 GETTING STARTED WITH SHAREPOINT Leveraging the power of SharePoint A deeper dive into SharePoint capabilities Creating sites using site and list templates PART 2 IMPLEMENTATIONS USING REAL-WORLD SCENARIOS Setting up a document collaboration site Leveraging enterprise content management features Publishing information to the web Empowering users with business intelligence Creating application sites with SharePoint Designer Collecting and managing data by integrating with InfoPath Reporting and web applications using Access Pulling it all together with search, My Sites, and cross-site functionalityAuthor: Yvonne M. Harryman Paperback: 384 pages Company: Manning Publications (2012-02-22) ISBN: 1933988754 List Price: $34.99 Amazon Price: $19.88 Used Price: $18.99 
It hasn't taken Web developers long to discover that when it comes to creating dynamic, database-driven Web sites, MySQL and PHP provide a winning open source combination. Add this book to the mix, and there's no limit to the powerful, interactive Web sites that developers can create. With step-by-step instructions, complete scripts, and expert tips to guide readers, veteran author and database designer Larry Ullman gets right down to business: After grounding readers with separate discussions of first the scripting language (PHP) and then the database program (MySQL), he goes on to cover security, sessions and cookies, and using additional Web tools, with several sections devoted to creating sample applications. This guide is indispensable for intermediate- to advanced level Web designers who want to replace their static sites with something dynamic. In this edition, the bulk of the new material covers the latest versions of both technologies: PHP 6 (due out in 2008) and MySQL 5 (available now). The book's publication date is likely to beat the official release of PHP 6, making it one of the first books available on the subject.Author: Larry Ullman Paperback: 648 pages Company: Peachpit Press (2007-12-29) ISBN: 032152599X List Price: $49.99 Amazon Price: $20.00 Used Price: $9.49 
Solve your traffic troubles and turn browsers into buyersWhen web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.Understand the essentials - your market, your proposition, and your delivery.Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.Learn how to use testing to improve your site's conversion rate.Discover the holistic nature of web site optimization and why multiplicity matters.Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.Combine creativity with analysis for the best possible results. Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry. Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates. 
Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by Registering with Google Coming up with the best keywords Thinking like your customers Making your site totally accessible Using metadata to your advantage Advertising on the Web Measuring what works, and what doesn’t Containing 52 techniques in all, each of which can used immediately, Be #1 on Google is the essential guide to winning the battle for first ranking on the world’s most utilized search engine. Author: Jon Smith Paperback: 160 pages Company: McGraw-Hill (2009-09-08) ISBN: 0071629602 List Price: $16.95 Amazon Price: $5.99 Used Price: $2.36
All too often, without proper guidance, site owners, content managers, writers, journalists, and web masters are willing to improve the findability of their site but become overwhelmed with conflicting information they find online, or worse, overwhelmed by the sheer amount of information spread across the web when it comes to the many factors that go into optimizing content for search.I wrote The Site Owner’s Guide to SEO for Content Writing to resolve this very problem. And I provide a copy as an additional value to my clients with every audit I now perform. In this concise easy to read and completely portable eBook, I detail over 45 specific actionable tasks for implementing SEO for content writing. And this isn’t some 400 page technical manual either because you shouldn't have to be a rocket scientist to apply sound best practices of content optimization. At just over 30 pages, I get right to the solution. Which means within a few minutes of downloading the guide, you’ll be on your way to improving your site’s content. Topics Covered: Keyword Decisions Understanding the User Mind Model Page Headers On Page Content Content Level Link Strategies Brand Identity Additional Resources Author: Alan Bleiweiss Kindle Edition: 33 pages Kindle eBook Company: (2011-10-07) (2011-10-07) List Price: $9.95 Amazon Price: 
Web designers must wear many hats. Among books on Web design, Web Design All-in-One For Dummies is the one that helps you successfully wear all those hats without losing your head.Full-color illustrations and five self-contained minibooks show you how to be a graphic designer, creative organizer, visual communicator, markup language technologist, and cutting-edge trendsetter, all in one. This book helps you lay the groundwork, follow design rules, test your site, register a domain name, and much more.Getting Started covers planning, defining your target audience, choosing the right software, and moreDesigning For the Web acquaints you with HTML, CSS, and JavaScript, plus how to choose a layout and optimize graphicsBuilding Web Sites gets down to nuts and bolts: putting text, images, hyperlinks, and multimedia files together, organizing content, and building navigation systemsWeb Standards & Testing teaches you how to test and validate so everyone can enjoy your sitePublishing & Site Maintenance helps you get your site online and keep it current Web Design All-in-One For Dummies also helps you learn how to choose a Web editor and graphics program, how to make your site accessible to the widest possible audience, and when it’s time to call in a pro like author Sue Jenkins. It’s just what you need to start and manage a great site. |
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