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Social Media News
Moreover Technologies - Social media news - 30 of 1102 returned
Tue, 1 Nov 2011 01:15:00 GMT
Ad - Compare Top-Rated Media & Publishing In Your Area.
Tue, 1 Nov 2011 01:15:00 GMT
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Tue, 1 Nov 2011 00:58:00 GMT
Yes, it’s all hallow’s eve, and while the kiddies are thinking about candy and costumes and spooky houses they’ll visit tonight, business people have a different idea of what’s truly scary. Especially PR and marketing professionals who are
Tue, 1 Nov 2011 00:58:00 GMT
Have you ever tried learning another language? If you have, you know that each language has nuances with regard to things like tone, or idiomatic expressions.  Jokes that work well in English may sound totally inappropriate in German, for example.
Tue, 1 Nov 2011 00:53:00 GMT
PALO ALTO, Calif., Oct. 31, 2011 /PRNewswire/ -- On October 10th, Facebook announced an extension to the Facebook Platform that allows social media App developers like Friend2Friend to bring their campaigns to the 350 million people (44% of Facebook's
Tue, 1 Nov 2011 00:52:00 GMT
Microsoft Adds Social Collaboration to Dynamics CRM The CRM industry is recognizing the value of social media, both internally and externally, and it's "becoming a standard practice," said analyst Brad Shimmin regarding the Microsoft Dynamics CRM update.
Tue, 1 Nov 2011 00:45:00 GMT
The Yale Rudd Center for Food Policy reported that soft-drink marketing has become increasingly insidious, relying on misleading advertisements by social media such as
Tue, 1 Nov 2011 00:42:00 GMT
Brian Cuppett, Vice President Of Sales, ScanSource Communications It’s that time of year.� Halloween is one of our favorite holidays here at ScanSource, and we had our annual extravaganza this past Friday with more participation with costumes and
Tue, 1 Nov 2011 00:37:00 GMT
Online advertising is set to grow 30-40 percent in India this fiscal, with early adopters of the medium increasing their expenditure and new converts adding to their ranks. The digital media market, including the Internet, social media and e-commerce, is
Tue, 1 Nov 2011 00:35:00 GMT
Tommy Clifford (@tommytrc) was my guest on Buzz Live earlier today, and he said some fascinating things about why business needs to pay attention to social media. See the replay at www.postcrescent.com/buzzlive , or see a condensed transcript Friday in
Tue, 1 Nov 2011 00:32:00 GMT
Eighty-one percent of top Asian companies have a branded corporate social media presence, according to the 2011 Asia-Pacific Corporate Social Media Study by Burson-Marsteller. The study by the global public relations firm indicates that 84 percent of
Tue, 1 Nov 2011 00:31:00 GMT
Tags: Business Strategy and Profitability, Marketing / Branding / Promotion, Online / Mobile / Social In today's QSR landscape, communicating with all your customers in the same way using mass marketing is no longer effective. Guests respond more
Tue, 1 Nov 2011 00:27:00 GMT
When it comes to building a high profile positive personal brand, social media is a really powerful tool, letting you explain your core messages with text, images, slideshares and video to a local or global audience. What’s more, as well as providing
Tue, 1 Nov 2011 00:27:00 GMT
Takeaway: Sometimes a picture paints a thousand words. Use this infographic from Credit Sesame to help drive home a message about online security-awareness to the employees in your organization. The Infographic below, which you can click on to see
Tue, 1 Nov 2011 00:22:00 GMT
Today’s top infographics HTC Q3 Earnings Released Revenue hits quarterly record Hot Topics Arrow Down Search News Latest News Kim Kardashian Divorce Predicted by ChaCha Users Wolfram Alpha not needed Google Adds New Duplicate Content Messages to
Tue, 1 Nov 2011 00:17:00 GMT
The study found that nearly three out of four former burglars say they have used Google Street View to scope out homes to rob and routes to escape afterward. Facebook status updates with location enabled are one way burglars can figture out who's on
Tue, 1 Nov 2011 00:16:00 GMT
Social media could do more harm than good, lacking patient-centered information, according to recent studies presented at the American College of Gastroenterology's (ACG) 76th Annual Scientific meeting in Washington, D.C. YouTube, although a powerful
Tue, 1 Nov 2011 00:12:00 GMT
Four travel management company executives speaking on a panel last month at The Beat Live said that while they are struggling with social networking, mobile technology solutions are more palpable. Here's a sampling of what they had to say. "We're looking
Mon, 31 Oct 2011 23:58:00 GMT
Social media sites are designed for the use of personal expression and the connectivity with others. Bell Canada recently announced the launch of a new platform for users of Facebook and Twitter to create typographic portraits from their online status
Mon, 31 Oct 2011 23:57:00 GMT
Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection
Mon, 31 Oct 2011 23:57:00 GMT
Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection
Mon, 31 Oct 2011 23:55:00 GMT
One of the most powerful forces behind Imran Khan’s stunning rally on Sunday at the Minar-e-Pakistan was the presence of urban, apolitical youths in the crowd, who, according to observers, mobilised by the social media websites, came out in droves to
Mon, 31 Oct 2011 23:48:00 GMT
The Bank Administration Institute's Retail Delivery show always draws big names and lots of attention — the keynote speaker for this year's event in Chicago was former President Bill Clinton. But there was an even bigger star this year, a presence from
Mon, 31 Oct 2011 23:46:00 GMT
A free panel discussion on “Social Media and Internet” will look at how life, work and just about everything else has changed with the proliferation of sites like Facebook, Twitter and others. The event is at the Clarice L. Buckman Theater at
Mon, 31 Oct 2011 23:45:00 GMT
Via Scoop.it – Social Media Policies in the Work Place Social Media at Work: What’s Your Company’s Policy?Show original
Mon, 31 Oct 2011 23:45:00 GMT
Via Scoop.it – Social Media Policies in the Work Place 25% of corps have a tailored media policy – only 43% have a #socialmedia policy linked to their IT or ...
Mon, 31 Oct 2011 23:45:00 GMT
Via Scoop.it – Social Media Policies in the Work Place By Priya Ramesh (@newpr) The recent Nielsen report was a little bit of a shocker for me when I saw ...
Mon, 31 Oct 2011 23:45:00 GMT
Via Scoop.it – Social Media Policies in the Work Place By Michelle Sherman If your company adopted a social media policy more than two months ago, or, if your company ...
Mon, 31 Oct 2011 23:43:00 GMT
Learn how to reduce the risks of patient privacy breaches that result from social media in a webinar presented by Atlantic Information Services. Atlantic Information Services, Inc., publisher of Report on Patient Privacy, Report on Medicare Compliance
Mon, 31 Oct 2011 23:42:00 GMT
On Thursday Meg Whitman, Hewlett-Packard chief executive, told us that “H.P. is a hardware company.” Earlier in the week, a less-noticeable document from H.P. gave a hint of what kind of hardware company it might want to be. A news release Wednesday
Mon, 31 Oct 2011 23:40:00 GMT
Social media proves its worth in a time of need Social media has proved its power in a time of crisis once again. Outlets such as Facebook and Twitter not only spread news and information about the flood quickly, they also helped educate people. More
Amazon.com
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.


Author: Brian Halligan, Dharmesh Shah
Kindle Edition: 256 pages Kindle eBook
Company: Wiley (2009-10-02) (2009-10-02)
List Price: $24.95
Amazon Price:
Social Media Marketing For Dummies Learn how easy it is for your market to get your message

Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience, customers, and business.

Social Media Marketing For Dummies provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media site best fits you and your business and how to:Use Twitter, blogs, Facebook, and other social media outlets to full advantageCreate your own online spokesperson for your brandIdentify social media sites that appeal to your target audienceTell which social platform works for which objectivesDevelop a unique, Google-able voice in social mediaOptimize your page to attract clicks and customersSet up a program to assess your success and measure your results

Social Media Marketing helps you learn the art of social media marketing to build your business to its full potential. Includes contributions by Michael Becker, Jeannette Kocsis and Ryan Williams

Author: Shiv Singh
Kindle Edition: 288 pages Kindle eBook
Company: For Dummies (2009-10-08) (2009-10-08)
List Price: $24.99
Amazon Price:

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.Learn the art of storytelling and the science of journalismFind an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with othersLeverage social media and social tools to get your content and ideas distributed as widely as possibleWritten by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

Author: Ann Handley, C.C. Chapman
Kindle Edition: 282 pages Kindle eBook
Company: Wiley (2010-11-11) (2010-11-11)
List Price: $24.95
Amazon Price:

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

This is the eBook version of the printed book.

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

Detailed techniques for increasing sales, profits, market share, and efficiency
Specific solutions for brand-building, customer service, R&D, and reputation management
Facts, statistics, real-world case studies, and rock-solid metrics

Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.

 

Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales.

 

“Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.

 

Think social media’s a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It’s where your customers are. And it ain’t going away. Does that suck? No. It doesn’t. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable.

 

Want to know how to do it right? We’ll show you. And, yeah, we know how because we’ve done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You’re going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You’ll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You’ll figure out how to measure it. And then you’ll go get it.

 

One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we’ll tell you what to do so that won’t happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let’s go make some money.



Author: Erik Deckers, Jason Falls
Kindle Edition: 272 pages Kindle eBook
Company: QUE (2011-08-11) (2011-08-11)
List Price: $19.99
Amazon Price:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company

Author: Dave Kerpen
Kindle Edition: 272 pages Kindle eBook
Company: McGraw-Hill (2011-05-15) (2011-05-15)
List Price: $20.00
Amazon Price:
Job Searching with Social Media For Dummies (For Dummies (Career/Education)) Harness social media to land your dream job

For anyone looking for a first job, exploring a career change, or just setting up for future success, social media sites are proven platforms for facilitating connections, demonstrating passions and interests, and ultimately landing the job. Job Searching with Social Media For Dummies enables you to harness the power of the Internet to research and identify job opportunities, and then create a strategy for securing a position.

Job Searching with Social Media For Dummies features in-depth coverage of topics such as: creating effective online profiles and resumes to sell your strengths; maintaining your online reputation (and ensuring that employers who Google you like what they find) and understanding electronic etiquette; using the power of personal branding and building your brand online; avoiding common pitfalls, such as jumping into filling out a social media profile without a strategy; getting to know Twitter, the only real-time job board with literally thousands of jobs posted daily; using social media sites to uncover opportunities in the "hidden job market" ahead of the competition; and much more.Shows you how to easily harness social media sites Advice on how to brand yourself onlineCovers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more

If you're a recent graduate, changing careers, or have been away from the job-search scene for a while, turn to the trusted guidance and expert insight of Job Searching with Social Media For Dummies.

Author: Joshua Waldman
Kindle Edition: 360 pages Kindle eBook
Company: For Dummies (2011-08-15) (2011-08-15)
List Price: $19.99
Amazon Price:

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

This is the eBook version of the printed book.

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

 

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In Social Media ROI, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.”

--Jay Baer, coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social

 

“Social Media ROI gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with Social Media ROI.”

--Geoff Livingston, author of Welcome to the Fifth Estate and Now Is Gone

 

“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.”

--Kyle Lacy, principal at MindFrame (yourmindframe.com) and author of Branding Yourself

 

“Ladies and gentlemen, the social media code has officially been cracked. In Social Media ROI, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.”

--Sally Hogshead, author of Fascinate: Your 7 Triggers to Persuasion and Captivation

 

“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.”

--Brandon Prebynski, social media strategist

 

Use Social and Viral Technologies to Supercharge Your Customer Service!

 

Use this book to bring true business discipline to your social media program and align with your organ...

Author: Olivier Blanchard
Kindle Edition: 350 pages Kindle eBook
Company: QUE (2011-02-22) (2011-02-22)
List Price: $19.99
Amazon Price:

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 3rd Edition David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of your campaignsA range of new toolsFresh case studies

Author: David Meerman Scott
Kindle Edition: 366 pages Kindle eBook
Company: Wiley (2011-07-26) (2011-07-26)
List Price: $19.95
Amazon Price:

The Zen of Social Media Marketing (Enhanced Edition): An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.

From Library Journal:
“Highly recommended for anybody with anything to market online—including him- or herself.”


Author: Shama Kabani
Kindle Edition with Audio/Video: 200 pages Kindle eBook
Company: BenBella Books (2010-07-23) (2010-11-23)
List Price: $16.95
Amazon Price:
Social Media Marketing All-in-One For Dummies Face Facebook, link up with LinkedIn, and tweet with Twitter using this all-in-one guide!

Marketing your business through social media isn't rocket science. Here's how to apply the marketing savvy you already have to the social media your prospects are using, helping you get and keep more customers, make more sales, and boost your bottom line.

Find the business side — explore the variety of social media options and research where your target audience hangs out

Collect your tools — discover ways to simplify posting in multiple locations and how to monitor activity

Establish your presence — start a blog or podcast to build a following

Follow and be followed — find the right people to follow on Twitter and get them to follow you

Fan out — showcase your company with a customized Facebook business page

Follow up — use analytics to assess the success of your social media campaign

Open the book and find:

Tips for finding your target market

Important legal considerations

Step-by-step guidance for setting up a campaign

Lots of helpful technology tools

Blogging and podcasting advice

How to make Twitter pay off for your business

Tools for analyzing your success in each medium

When to move forward and when to pull back



Author: Jan Zimmerman, Doug Shalin
Kindle Edition: 840 pages Kindle eBook
Company: For Dummies (2010-09-14) (2010-09-14)
List Price: $29.99
Amazon Price:
Social Media Marketing for Writers: How To Blog, Tweet, & Peep Your Way Onto Amazon's Best Seller's List What's the definition of a great book? One that sells. Even if your book rises to the level of great literature, no one will know (or care) without sales. Great reviews won't help. Fans, family and friends can't save you. Customers reward successful books and books sell when you execute a plan. In Social Media Marketing for Writers, Edie Melson reveals the top tips every author needs to know to rocket their book to the top of the best seller's list. From One-on-One relationships to learning to navigate Tweet Deck, Facebook and Twitter, you'll see how it easy it is to create a blog, launch your social media-marketing plan and take control of your writing career.

Author: Edie Melson
Kindle Edition: Kindle eBook
Company: Lighthouse Publishing of the Carolinas (2011-06-21) (2011-06-21)
List Price: $0.99
Amazon Price:
A Mindful Guide To Social Media "Andre talks about social media augmenting and magnifying communication. You have to focus on what want to magnify. Social media can be addictive as Andre points out. “It can be an escape from reality”. Properly used social media can be a powerful tool to get your message out. - Darleana McHenrey, K-12 Educator, University Professor, Counselor and Psychologist

* * *

"A Mindful Guide to Social Media" collects various sources and takes the reader on a wide-angled tour of the Social Media Landscape.

This book does not contain endless case-studies of how this and that company integrated Facebook into their “marketing strategy”, neither is it just another iteration of how to get "more followers" on Twitter.

This is about the user, the people, the skeptics, the addicts, the psychology of "likes", how to deal with constantly being distracted by Social Media and how to place the phenomenon of Social Media into a larger context.

A Mindful Guide to Social Media is relatively short and designed to be within a few sittings. But don't be mistaken. It covers a lot of ground, approaching the daily clicking, sharing and tweeting from a distance and leaving the reader with a fresh pair of glasses.


* * *

André Klein is the co-founder of the popular online learning school learnoutlive [dot] com where he regularly writes about online teaching and the many different ways in which technology is taking over our lives and how to use it without being used by it.

Author: André Klein
Kindle Edition: Kindle eBook
Company: (2011-08-07) (2011-08-07)
List Price: $0.99
Amazon Price:
Web-Empowered Ministry: Connecting With People through Websites, Social Media, and More Let Web-Empowered Ministry be your comprehensive guide along your unique journey toward building a powerful internet ministry. You will learn the practical steps, techniques, and ideas needed to develop an excellent and effective web ministry. You will also learn how to apply the many tools the internet has to offer including websites, smart phones, social networking, media, instant messaging, and more to extend and multiply your ministry impact. 

Mark’s engaging style makes technology accessible as he offers firsthand advice on every aspect of building an internet ministry: from assembling a team to designing and maintaining your website to developing a presence on Facebook, Twitter, and more. 

People are coming to know Jesus. Lives are being transformed. It comes from God’s power and our use of the internet to share, teach, and connect.



Author: Mark Stephenson
Paperback: 240 pages
Company: Abingdon Press (2011-02)
ISBN: 1426713223
List Price: $24.00
Amazon Price: $15.07
Used Price: $15.29
Handbook of Social Media Marketing: Five Principles of Online and Social Network Interactivity This book focuses on what is happening in the interactive market space and describes how the organization can participate in this new marketing opportunity. This book will provide practical guidelines that can help marketing managers and their organizations understand how to communicate with users and customers while beginning the social interactivity marketing journey.

The evolving social media expansion requires the organization to develop an appealing and engaging digital presence as a part of the total customer relationship management (CRM) efforts. This book develops and presents the five stage model of interactive online and social media marketing for the organization to follow along with the five key principles of social interactivity. The discussion of the five principles of social interactivity marketing focuses on the topics relevant to planning, managing, and implementing the online and social media interactivity marketing program for success
and competitive advantage.


Author: Jeen-Su Lim, John Heinrichs
Kindle Edition: Kindle eBook
Company: (2011-05-30) (2011-05-30)
List Price: $24.99
Amazon Price:
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company

Author: Dave Kerpen
Kindle Edition: 272 pages Kindle eBook
Company: McGraw-Hill (2011-05-15) (2011-05-15)
List Price: $20.00
Amazon Price:
The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More Advance your B2B marketing plans with proven social media strategies

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategies

The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

Author: Kipp Bodnar, Jeffrey L. Cohen
Hardcover: 240 pages
Company: Wiley (2012-01-24)
ISBN: 1118167767
List Price: $24.95
Amazon Price: $15.80

The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.


Author: Deltina Hay
Paperback: 454 pages Bargain Price
Company: Linden Publishing (2011-01-05)
List Price: $24.95
Amazon Price: $9.48
Used Price: $9.32
How to Create a Bestseller with Social Media: Interview with Marnie Pehrson + FREE BONUS mp3 Denise Wakeman interviews Marnie Pehrson, founder of IdeaMarketers.com. Marnie shared many useful tips about how she orchestrated the pre-launch, launch and post-launch of "Trust Your Heart: Transform Your Ideas Into Income." She shares how she used social media tools like blogs, Facebook, Twitter and video on YouTube to drive her book to a bestseller on Amazon.com in five hours with an innovative win-win incentive for buyers and the co-authors.

FREE BONUS: downloadable mp3 audio version of the interview.

Author: Denise Wakeman
Kindle Edition: Kindle eBook
Company: DeniseWakeman.com (2011-07-20) (2011-07-20)
List Price: $0.99
Amazon Price:
The Complete Idiot's Guide to Social Media Marketing Get ahead of the competition with marketing that demands attention.

The Complete Idiot's Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media's dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it deserves.

•Helps people with a product or service business-of any size-take advantage of this ever-changing marketing vehicle

•Down-to-earth advice helps people determine which sites and functions are the most productive for their business

•Covers all the most influential social media-Facebook, Twitter, MySpace, LinkedIN, YouTube, Ning, and more



Author: Jennifer Abernethy
Paperback: 352 pages ISBN13: 9781592579891, Condition: New, Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Company: Alpha (2010-04-06)
ISBN: 1592579892
List Price: $19.95
Amazon Price: $8.49
Used Price: $2.22

The Internet has been transformed in the past years from a system primarily oriented on information provision into a medium for communication and community-building. The notion of “Web 2.0”, social software, and social networking sites such as Facebook, Twitter and MySpace have emerged in this context. With such platforms comes the massive provision and storage of personal data that are systematically evaluated, marketed, and used for targeting users with advertising. In a world of global economic competition, economic crisis, and fear of terrorism after 9/11, both corporations and state institutions have a growing interest in accessing this personal data. Here, contributors explore this changing landscape by addressing topics such as commercial data collection by advertising, consumer sites and interactive media; self-disclosure in the social web; surveillance of file-sharers; privacy in the age of the internet; civil watch-surveillance on social networking sites; and networked interactive surveillance in transnational space. This book is a result of a research action launched by the intergovernmental network COST (European Cooperation in Science and Technology).



Hardcover: 352 pages
Company: Routledge (2011-09-23)
ISBN: 0415891604
List Price: $125.00
Amazon Price: $106.25
Used Price: $107.74
CyberLink PowerDVD 11 Ultra V.11 CyberLink PowerDVD 11 Ultra is the ultimate universal media player that extends your viewing experience beyond movies. Play Blu-ray discs, DVDs, video files, music, and now you can even view photos, all from one universal player. Connect your digital devices and PC with new apps for your iPhone, iPad and Android devices that let you control PowerDVD 11 remotely. Stream content from your smart device, DLNA server or cloud to your PC and let TrueTheater technology upgrade your digital media experience.

CD-ROM: DVD-ROMUltimate Blu-ray and Blu-ray 3D experience with support for CPU/GPU hardware acceleration for superb playback quality., Turn smart devices to Remote Control for all your Blu-ray, DVD movies, videos, music and photo playback and with a tap of your finger., Support for Apple & Android Devices. Supports the Apple iPhone, iPad and iPod Touch, along with Android-based phones and tablets., Play 2D content in 3D. Apply TrueTheater 3D to your DVDs, videos and photos. Relive your content with realism and depth., PowerDVD 11 is your Social Media Hub ? for YouTube, Facebook and Flickr
Company: CyberLink (2011-05-13)
List Price: $99.95
Amazon Price: $62.95
Used Price: $71.99

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