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Online Marketing Information News
Moreover Technologies - Online marketing news - 30 of 458 returned
Sun, 4 Sep 2011 21:18:00 GMT
MANILA, Philippines — Consumers in Southeast Asia (SEA) are leading the world when it comes to being influenced by online advertising, particularly if the content is specifically targeted, or if their friends have also engaged with the product or
Sun, 4 Sep 2011 20:39:00 GMT
This particular Simsalaseo SEO-Contest have been created by Martin Missfeldt towards encourage SEO experts to reap the benefits of Google's Image Look and boost an image of their own choice in the no. 1 ranking just right google. de's image search should
Sun, 4 Sep 2011 20:24:00 GMT
If you want to publish a PR, you need to Register Extras Posted by Benjamin Delgado Sunday, 04 September 2011 You are not likely to fall short simply because you are going to just take the time to do your study Prior to commencing your very first
Sun, 4 Sep 2011 20:24:00 GMT
If you want to publish a PR, you need to Register Extras Posted by Isaiah Nichols Sunday, 04 September 2011 The most in style types of linking is certainly reciprocal inbound links. Backlinks building certainly is the process of creating up lots of good
Sun, 4 Sep 2011 19:55:00 GMT
The Internet is evolving fast and the transfers of data is necessary in existing days. Men and women need for superior velocity specifics transfer as properly as details sharing. As the Online grows, connectivity as very well as socializing gets to be a
Sun, 4 Sep 2011 19:13:00 GMT
Carla Jean has lived in Michigan for more than 20 years. She attended the University of Michigan-Dearborn. Greater Ann Arbor, MI (PRWEB) September 04, 2011 There is good news for Michigan - Local Guerrilla Marketing's Certified Consultant Carla Jean
Sun, 4 Sep 2011 19:11:00 GMT
You need Flash to see this Feature Video You need Flash to see this Feature Video Greater Ann Arbor, MI (PRWEB) September 04, 2011 There is good news for Michigan - Local Guerrilla Marketing's Certified Consultant is gearing up to assist local business
Sun, 4 Sep 2011 19:03:00 GMT
There is good news for Maryland - Local Guerrilla Marketing's Certified Consultant Ray Contee of Bethesda, MD is gearing up to assist local business owners in slashing their marketing costs while doubling their profits. About Local Guerrilla Marketing:
Sun, 4 Sep 2011 17:48:00 GMT
BriefingWire.com, 9/04/2011 - Sweden (myPressManager.com) August 10, 2011 We are frustrated with the way Display Advertising (Banner Ads) work. Ad monetization is a big part of a free-to-use web, but the current paradigms only contribute with clutter
Sun, 4 Sep 2011 17:42:00 GMT
- Webtechno Outsourcing Private Limited - A web development company in India- offers website design & internet marketing services in India, USA, UK, Europe, Australia and worldwide. Our main focus is to satisfy our clients with high quality services. We
Sun, 4 Sep 2011 16:23:00 GMT
Brooklyn-based online marketing company Ajax Union was featured on the Aug. 29, 2011 edition of Small Business Spotlight of the Fox Business Network, hosted by Tobin Smith. On the segment, Ajax Union founders and Internet marketing experts Zevi Friedman
Sun, 4 Sep 2011 15:25:00 GMT
There are certain things you can expect from a seo company delhi. When you are looking for a good company, you would expect the company to offer a strong blend of ethical SEO techniques plus affordable campaign management to give your business the
Sun, 4 Sep 2011 14:47:00 GMT
[ Back To TMCnet.com's Homepage ]
Sun, 4 Sep 2011 14:35:00 GMT
Job Summary Key Responsibilities: • Ensuring all banner campaigns are launched in an accurate and timely manner • Ensuring all email shots are sent in an accurate and timely manner • Generating and providing campaign performance reports to
Sun, 4 Sep 2011 13:16:00 GMT
Alex Sakota, Web director and partner of Focus Business Services, and an expert in internet marketing and founder of various online ventures will once gain be hosting the Internet Profitability Summit in Malta at the Hilton Hotel on 5 October. Mr Sakota
Sun, 4 Sep 2011 13:15:00 GMT
Posted by Editor Sunday, 04 September 2011 Brooklyn-based online marketing company Ajax Union — available online at http://www.AjaxUnion.com — was featured on the Aug. 29, 2011 edition of Small Business Spotlight of the Fox Business, hosted by Tobin
Sun, 4 Sep 2011 12:34:00 GMT
If you want to publish a PR, you need to Register Extras Posted by Brian Charles Sunday, 04 September 2011 There are numerous web sites accessible to people and businesses to write their advertisements. Using the internet is a good choice since there
Sun, 4 Sep 2011 11:47:00 GMT
September 4, 2011 (Powerhomebiz.com) Onewayshopping.com, a leading online shopping comparison site and search engine for shoppers, announces a promotional 50% discount for online merchants advertising on its next-generation comparison shopping service
Sun, 4 Sep 2011 10:36:00 GMT
Posted by Aleksey Pyshkin Sunday, 04 September 2011 What this means is that marketing your business online can just take a period of time of time and can include arduous efforts that require to be up-to-date regularly. Generally, acquiring someone who is
Sun, 4 Sep 2011 10:24:00 GMT
Advertising News, Advertising, Abed Shamlawi, Facebook, ICT Association of Jordan, int@j, Jordanian News Agency, Marwan Juma, The Jordan Times, Twitter With the increase in the number of smartphones in Jordan and the allocated budgets set aside for
Sun, 4 Sep 2011 10:24:00 GMT
Advertising News, Digital Media, Advertising, AdMob, AdSense, Android, Google, iPhone, TechCrunch.com Mobile advertising both on apps and the mobile web, is a natural extension of Google’s display and search ad business. However, Google's AdMob
Sun, 4 Sep 2011 10:23:00 GMT
The Internet Show Middle East 2011 will run on September 27 and 28 at the Abu Dhabi National Exhibition Centre. OOX will hold live demos of its OOXmonitor at the show, allowing guests can try out the service and learn about the importance of online ad
Sun, 4 Sep 2011 09:10:00 GMT
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Sun, 4 Sep 2011 08:50:00 GMT
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Sun, 4 Sep 2011 08:46:00 GMT
- The product Home Delivery .es has been recently launched to help both food professionals and English speaking users who live in Spain or are on holidays in our country. This portal is entirely dedicated to those take away and home delivery restaurants
Sun, 4 Sep 2011 08:23:00 GMT
There are millions of ways to drive traffic to your site in those days. The internet is filled top to bottom with the information, services and sites that rake in audience after audience. If they are efficient in the use of these techniques, then you can
Sun, 4 Sep 2011 08:23:00 GMT
It is true, it is as simple as that, we spend so much time prospecting and selling, trying to get people to buy our products, we are so self-centered, seeking the sale or order, which in turn people, nobody likes to be sold, but we all like to buy, get
Sun, 4 Sep 2011 08:23:00 GMT
Internet forums can be an incredibly effective way to market their own products or other affiliate products - if you do well. The forums are not the place to make "hard sell." Affiliate marketing products on the forums can actually be very lucrative. But
Sun, 4 Sep 2011 08:23:00 GMT
The world of Internet marketing is dominated by the incredible men and women who are more than happy to share their success stories. Some admit that making money with the internet can sometimes feel like stealing candy from a baby. And some admit they
Sun, 4 Sep 2011 08:23:00 GMT
What are the benefits of writing articles for successful Internet marketing business? 1) is free, or very small share of outsourced For a free version of everything you need is a thought, a basic knowledge of their desired object, computer and Internet
Amazon.com
Amazon.com Books: internet marketing
Internet Marketing From The Real Experts

What do Tim Carter, Brian Clark, Joel Comm, Jim Kukral, Ted Murphy, Jeremy Schoemaker, and Mari Smith have in common? They all walk the walk when it comes to their Internet marketing expertise. And they also have joined a couple dozen innovators and thought shapers to share their ideas, advice, and insight.
"Internet Marketing from the Real Experts" is a collection of affiliate, email, blogging, podcasting, video, search engine, and social network rock stars that break down the how and why of Internet marketing in a clear, easy to understand way.
These are the people that do this stuff every day. Find out how they do what they do to achieve success with their online businesses.
Their voices, their ideas, their action items, and their lessons learned from mistakes--all for you to grow your business the day you start reading "Internet Marketing from the Real Experts".



Paperback: 346 pages
Company: Velocity NYC Press (2010-01-31)
ISBN: 1600377440
List Price: $21.95
Amazon Price: $13.47
Used Price: $9.70
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends.

New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley

The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.



Author: David Meerman Scott
Paperback: 288 pages
Company: Wiley (2010-01-12)
ISBN: 0470547812
List Price: $19.95
Amazon Price: $14.99
Used Price: $12.00
Internet Marketing: Strategy, Implementation and Practice (4th Edition) The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engaging ways of getting their message across. Now in its fourth edition, Internet Marketing provides comprehensive, practical guidance on how companies can get the most out of the web to meet their marketing goals. Edited by Dave Chaffey, one of Europe's top thinkers in this area, Internet Marketing links marketing theory with case studies on cutting edge companies such as Dell, eBay and Facebook, to help students to understand digital marketing in the real world. In this major update, you will learn best practice in applying digital media channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a new 'Digital Marketing in Practice' interview. This text comes with a wealth of online resources to be found at www.pearsoned.co.uk/chaffey with links to video material on YouTube and FT.com. The site also comes with multiple choice questions for every chapter and annotated weblinks, providing a rich learning experience. "Chaffey builds upon what is already the 'first stop' for anyone wanting to get to grips with Internet and Digital marketing. Using a systematic approach, introducing strategy, implementation and then practical examples, this edition provides an essential roadmap of the issues and opportunities of this rapidly evolving discipline." Ian Harris, Digital Marketer (BSc, PhD) "Dave Chaffey succeeds, where most marketing texts fail, in producing a book which is as relevant to marketing managers as it is to marketing students. The content is up-to-date, interesting, and easy to read, making it very accessible. Dave Chaffey is in a unique position to write this book, having established himself as a leading UK internet consultant, blogger and author." Dr Ruth Rettie Senior Lecturer, Kingston University "He has done it again! His book is excellent, not only for me, but first of all for my students on nearly every level for learning the basics about Internet Marketing. His book is relevant all over the world. Dave Chaffey is a master at making a difficult topic easy and very interesting. So thank you!" Dr Ellen Hertzberg Hedmark University College, Norway and Bangkok University, Graduate School, Thailand "Dave Chaffey writes absolutely the best textbooks I have ever read on this topic. His publications and website represent for me a very valuable professional support tool and a true benchmark on cutting edge e-marketing innovation. Dave is really paving the way to the future of the e-marketing body of knowledge. Prof. Ivo Pezzuto, Principal Management Consultant and Senior Professor of Marketing and Strategy Swiss Management Center

Author: Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston, Richard Mayer
Paperback: 736 pages
Company: Prentice Hall (2009-04-04)
ISBN: 0273717405
List Price: $122.00
Amazon Price: $64.80
Used Price: $60.56
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.


Author: Shama Kabani
Paperback: 200 pages ISBN13: 9781935251736, Condition: New, Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Company: BenBella Books (2010-04-06)
ISBN: 1935251732
List Price: $16.95
Amazon Price: $10.23
Used Price: $8.00
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers ... & PR: How to Use Social Media, Blogs,) David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:A new introduction discussing recent changes to the world of marketing and PRA brand new chapter on mobile marketingAn additional chapter on real-time marketing and PRUpdated information on how to measure the success of your campaignsA range of new toolsFresh case studies

Author: David Meerman Scott
Paperback: 366 pages
Company: Wiley (2011-08-30)
ISBN: 1118026985
List Price: $19.95
Amazon Price: $12.35
Used Price: $12.57

Get Rich Click!: The Ultimate Guide to Making Money on the Internet Whether you are looking to earn $100 a day or $100,000 a year, this book will teach you how. Get Rich Click! is a comprehensive source of information from one of the world's most successful Internet entrepreneurs. This book outlines proven strategies and techniques for the Internet entrepreneur, and is full of real-life success stories about people of all ages who have made millions on line!

Author: Marc Ostrofsky
Hardcover: 272 pages
Company: The Razor Media Group (2011-05-02) (2011-05-02)
ISBN: 0982769601
List Price: $19.95
Amazon Price: $8.65
Used Price: $8.28
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Author: Miguel Todaro
Paperback: 336 pages
Company: Atlantic Publishing Company (FL) (2009-03-30)
ISBN: 1601382650
List Price: $24.95
Amazon Price: $12.47
Used Price: $8.96
How I Made My First Million on the Internet and How You Can Too!: The Complete Insider's Guide to Making Millions with Your Internet Business
In this comprehensive step-by-step guide to setting up a booming Internet business and raking in million-dollar profits, Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you're seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven't a clue what the Internet is about, or you're armed with a business degree, Ewen's upbeat and accessibly written Million-Dollar Blueprint will help you: --Find out who's buying what and develop lucrative solutions to meet market needs --Grab and keep the attention of prospective buyers with irresistible offers --Create a follow-up system of additional offers to boost income and grow your business --Automate your business so you can enjoy the ultimate rewards of profits, time, and leisure --Duplicate your business(es) to multiply your total income


Author: Ewen Chia
Paperback: 354 pages
Company: Morgan James Publishing (2009-01-01)
ISBN: 1600374700
List Price: $18.95
Amazon Price: $11.50
Used Price: $10.98
Web Marketing All-in-One Desk Reference For Dummies Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.

These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:Establishing a Web PresenceSearch Engine OptimizationWeb AnalyticsE-Mail MarketingBlogging and PodcastingSocial Media MarketingOnline Advertising & Pay-Per-ClickMobile Web Marketing

Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide toMaximizing Internet potential for your business and ranking high in searchesTracking how your ads, pages, and products performManaging pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to readCreating a blog or podcast that helps you connect with clientsUsing social media outlets including StumbleUpon, Facebook, and TwitterLeveraging mobile technologyGenerating traffic to your site and writing ads that get clicks

Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Author: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Paperback: 936 pages
Company: For Dummies (2009-03-23)
ISBN: 0470413980
List Price: $34.99
Amazon Price: $12.99
Used Price: $11.67

The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!

Author: Lorrie Thomas
Paperback: 272 pages
Company: McGraw-Hill (2010-12-28)
ISBN: 0071743863
List Price: $20.00
Amazon Price: $10.51
Used Price: $10.52


Amazon.com KindleStore: internet marketing
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.


Author: Brian Halligan, Dharmesh Shah
Kindle Edition: 256 pages Kindle eBook
Company: Wiley (2009-10-02) (2009-10-02)
List Price: $24.95
Amazon Price:
The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You‘re already on your way to Web marketing mastery!

Author: Lorrie Thomas
Kindle Edition: 272 pages Kindle eBook
Company: McGraw-Hill (2010-12-28) (2010-12-28)
List Price: $20.00
Amazon Price:
Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First

With the explosion in Web, mobile, and social media marketing channels, you have an extraordinary array of new marketing options to choose from. Which ones work? How do you make them work--without wasting a fortune on trial and error? Get this book, that’s how!

 

Top Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3.0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

 

You’ll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves...how to use virtual collaboration to accomplish marketing projects faster and at lower cost...how to build realistic, practical action plans for the next three months, six months, and twelve months.

 

Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits!

Capitalizing on the new “content marketing”
The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond
Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle?
Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review
Systematically optimizing everything you’re already doing online

Author: Michael Tasner
Kindle Edition: 256 pages Kindle eBook
Company: FT Press (2010-06-10) (2010-06-10)
List Price: $19.99
Amazon Price:
Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Author: Miguel Todaro
Kindle Edition: 336 pages Kindle eBook
Company: Atlantic Publishing Company (2009-03-30) (2009-03-30)
List Price: $24.95
Amazon Price:
Mobile Marketing Playbook Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.

Specifically, the aim of the Mobile Marketing Playbook is to help marketers:
• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy
• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile
• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap
• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting medium

In addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).


Author: 360i
Kindle Edition: Kindle eBook
Company: 360i (2010-09-12) (2010-09-12)
List Price: $0.99
Amazon Price:
Internet Marketing: An Hour a Day Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing:  SEO, website optimization, integration of social media and blogs, and pay-per-click strategies.  Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
Breaks down intimidating topics into approachable, hour-a-day tasks
Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!

Author: Matt Bailey
Kindle Edition: 600 pages Kindle eBook
Company: Sybex (2011-04-27) (2011-04-27)
List Price: $29.99
Amazon Price:

Web Marketing For Dummies (For Dummies (Computers)) Just because you’re launching a Web site for your product or service doesn’t automatically mean you’ll rake in big money. Billions of Web sites are competing for consumers’ attention, and if you’re new to online sales, it may be a little daunting.

Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you’ll draw from this book will enable you to:Understand online marketing essentialsPrepare an online business planDesign the look and feel of your siteCreate a concept, develop content, and make it accessibleKnow the key components of an online storeUse buzzing, e-mailing, and other advertising tacticsMake your site search engine friendlyHandle Web transactions with easeStay out of legal troubleWow customers with new technology

This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies, you’ll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!

Author: Jan Zimmerman
Kindle Edition: 408 pages Kindle eBook
Company: For Dummies (2008-07-28) (2008-07-28)
List Price: $24.99
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The Social Marketing Playbook Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.

To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in social media.

The goals of the Playbook are to:

- Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
- Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
- Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
- Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns

In addition to leveraging the insights from members of the 360i social marketing team, the Playbook also includes guest commentary by industry luminaries Randall Rothenberg (CEO of the IAB), Pete Cashmore (CEO of Mashable.com), Jeremiah Owyang (Blogger at Web-Strategist.com), Jeff Pulver, (Founder of Pulver.com and Producer of The 140 Character Conference) and Greg Galant (CEO of Sawhorse Media and Creator of the Shorty Awards).

Author: 360i
Kindle Edition: Kindle eBook
Company: 360i (2009-06-09) (2009-06-09)
List Price: $1.00
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Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities.

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's search strategy can have a dramatic impact on how consumers interact with that business.

But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. Accessing search data is like conducting focus groups with millions of people for free. Search isn't just for marketers and techies. It can provide valuable insight on business strategy and product strategy.

Companies of all sizes – from startups to global enterprise level corporations, and even businesses without web sites – can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

In this non-technical book forexecutives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Googgle Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings – the unpaid results that receive 86% of searcher clicks.Written by search engine guru Vanessa Fox, formerly Google's search engine strategy spokesperson and creator of Google Webmaster CentralExplains from a businessperson's perspective how to develop a successful search engine strategyShows how to use the easily accessible data from search engines to increase qualified traffic, better understand customers, and strengthen customer relationshipsReveals how smaller companies can leverage search engine marketing to achieve parity with larger brands

With this book in hand, every businessperson will have the knowledge and the tools to maximize the potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Author: Vanessa Fox
Kindle Edition: 256 pages Kindle eBook
Company: Wiley (2010-04-15) (2010-04-15)
List Price: $25.95
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Triad Manifesto: A Tale of Three Cash Cows (Triad Niche Marketing) Blogs, niche marketing, and self publishing all collide in Triad Manifesto: A Tale of Three Cash Cows. This is the author's first-hand account of how he defined and dominated a niche online and put over $1-million in his pocket in the process. Fun, humorous and enlightening, the manifesto walks you through the process to understand how you can apply what you know and what you love doing to create your own KILLER CASH COWS and begin living a reward Internet home business lifestyle. This is not a how-to guide. The goal of Triad Manifesto: A Tale of Three Cash Cows is to take you by the hand and show you the opportunity as it applies to you. If you are interested in building a significant, sustainable income, author David Bynon shows you exactly how it's done... It magically unfolds before your eyes and motivates you to take action.'

Author: David W. Bynon
Kindle Edition: Kindle eBook
Company: (2010-09-12) (2010-09-12)
List Price: $9.97
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