Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

Author: Bruce C Brown
Paperback: 288 pages
Company: Atlantic Publishing Group Inc. (2011-01-28)
ISBN: 1601384408
List Price: $24.95
Amazon Price: $15.20
Used Price: $15.60

In recent years, Web site conversion rates have settled at less than 10 percent on average, forcing marketers to take a fresh look at site optimization. If marketers limit themselves to standard technical metrics rather than metrics that measure how well a site fulfills the brand proposition and generates purchase intent, then their efforts are wasted and the site may be doomed to marginal bottom line contribution. Landscape: The Emphasis on Action over Attitude Obscures Actual Value No Web site will adequately fulfill a brand's value proposition if it doesn't function properly. However, sites that simply work right are inadequate for optimizing long-term return to the enterprise. Current site analytics practices are inadequate for optimizing a site's ability to drive long-term value, as they are little more than measures of technical proficiency. Lead Analyst Rudy Grahn Contributing Analysts Matthew Berk, David Card, Ken Cassar, David Daniels, Fiona Stadtler Swerdlow

Author: Jupiter Research Corporation
Digital: 21 pages Download: PDF
Company: (2003-01-28) (2003-01-28)
List Price: $795.00
Amazon Price: $795.00

Details the major features, benefits, and drawbacks of the four leading e-business models (electronic order taking, electronic payment only, online catalog and electronic payment, and a fully integrated e-business), and provides tips for designing and developing a Web site to match each model.

Author: Susan, CA Sweeney
Paperback: 353 pages
Company: Maximum Press (FL) (2001-01)
ISBN: 1885068603
List Price: $34.95
Amazon Price:
Used Price: $0.01

Fierce competition among search sites has forced them to innovate and now many of these sites are attractive for promotional marketers.

Author: Jupiter Research Corporation
Digital: 5 pages Download: PDF
Company: (2001-11-09) (2001-11-09)
List Price: $195.00
Amazon Price: $195.00

Beaucoup pensent qu’il suffit juste de construire un site internet pour que les visiteurs viennent. J’ai travaillé avec plusieurs personnes qui ne comprenaient pas cela.

Si vous construisez un site web et que vous ne faites pas de promotion, il y a de fortes chances qu’il soit noyé dans les résultats du moteur de recherche.

En analysant le positionnement, vous constaterez que le site n’est même pas dans les 1.000.000 premiers sites de Google.

C’est vrai, vous me direz qu’un site peut recevoir des visiteurs même s’il n’est pas dans Google. Et je dirai que vous n’avez pas tord. Alors, pour parvenir à ce résultat, il faut des techniques spéciales, complexes pour un débutant ou débourser de l’argent pour générer un trafic vers un site non indexé.

Etre dans les moteurs de recherches et les annuaires, avoir des liens pointant sur votre site un peu partout sur internet, vous garantie un certain nombre de visites sur votre site.

Nous avons compilé pour vous un guide qui vous permet d’apporter du trafic sur votre site tout en améliorant votre positionnement dans les moteurs de recherche… et ceci ne vous coûtera pas un centime pour parvenir à ce résultat.

Beaucoup échouent sur le net parce qu’ils sont incapables d’apporter du trafic sur leur site.

Si vous souhaitez vendre, avoir des visiteurs ou plus de leads, ce livre est pour vous. Vos concurrents l’achèteront sûrement. Et vous ?


Author: Pierre Benoit TASSE
Kindle Edition: Kindle eBook
Company: (2010-08-17) (2010-08-17)
List Price: $2.99
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Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

Author: Barry Feig
Paperback: 384 pages Bargain Price
Company: Adams Media (2002-06-01)
List Price: $19.95
Amazon Price: $4.55
Used Price: $2.58

This digital document is an article from Soft-Letter, published by Soft-letter on October 15, 1999. The length of the article is 454 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: SITE PROMOTION: IF YOU BUILD IT, WILL THEY COME?(promoting online shopping services)(Internet/Web/Online Service Information)
Publication: Soft-Letter (Newsletter)
Date: October 15, 1999
Publisher: Soft-letter
Volume: 15 Issue: 23 Page: NA

Distributed by Thomson Gale

Digital: 2 pages HTML
Company: Soft-letter (1999-10-15) (2005-07-28)
List Price: $5.95
Amazon Price: $5.95

Secrets of successful Websites
Attracting on-line traffic
Guide to top positioning on search engines

This comprehensive guide to do-it-yourself Web promotion and successful on-line business, can be your most valuable assistant on the difficult way to real Web success on a small budget.

This is a book on Web promotion, not on A-B-C of Website building. It is intended both for people who already have a Website and who, by introducing certain special adjustments to it, will be able to ensure it reaches a wider public, as well as for those just about to build their Website: it will tell them what elements to build into it so that it will ultimately generate top promotion.

Below, I present you a short excerpt from THE SAVVY WAY TO SUCCESSFUL WEBSITE PROMOTION. It can give you better idea what to expect inside. However - real secrets, most valuable tips and working methods you can find in the book itself. By adopting them, you would gain serious advantage over average webmasters, and push your site well ahead of your competitors.

Thank you for your interest!

Author: Derek Galon
Paperback: 193 pages
Company: Trafford Publishing (1999)
ISBN: 1552123073
List Price: $36.40
Amazon Price: $11.19
Used Price: $3.58

Author: Susan Sweeney CA CSP HoF
Paperback: 392 pages
Company: Maximum Press (2010-09-15)
ISBN: 1931644780
List Price: $29.95
Amazon Price: $17.10
Used Price: $14.80

This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.

Author: Frank Catalano, Bud E. Smith
Paperback: 360 pages
Company: For Dummies (2000-11)
ISBN: 0764507788
List Price: $21.99
Amazon Price: $53.64
Used Price: $4.92