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The Unfair Advantage Small Business Advertising Manual  This advertising manual teaches you how to use newspaper, direct mail, radio, cable TV, Yellow Pages, and more to create phenomenal profits in your retail or service business. An estimated 98% of all small business print ads don't generate enough sales volume to pay for the ad. It means that 98% of advertisers never make a profit on their ads, and 2% of the advertisers almost always do. The reasons are inside this book. You'll read about the myths that advertising reps use to sell ads (there is actually a section written to advertising reps). You'll see how to create a genuinely profitable ad. You'll see why image advertising is a waste of money, and how to make your advertising a real profit center instead of an expense. The author invests less than 2% of his gross sales back into advertising. You'll see why you don't have to spend a lot to make a lot. This compact manual is "Stuffed to the gills" with advertising ideas that the author is using right now to promote his retail store.Author: Claude Whitacre Perfect Paperback: 140 pages Company: Unfair Advantage Retail (2007-09-01) ISBN: 1570877270 List Price: $19.95 Amazon Price: $14.95 Tested Advertising Methods (Prentice Hall Business Classics)  A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.Author: John Caples, Fred E. Hahn Paperback: 304 pages Company: Prentice Hall (1998-07) ISBN: 0130957011 List Price: $15.95 Amazon Price: $9.86 Used Price: $7.00 How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money  Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book AwardsAuthor: Bruce C. Brown Paperback: 288 pages Company: Atlantic Publishing Company (2006-05-30) (2006-01-30) ISBN: 0910627576 List Price: $24.95 Amazon Price: $15.49 Used Price: $16.80 Advertising and the Business of Brands The Brand has become the organizing concept of Modern Marketing.
Paperback: 650 pages Company: The Copy Workshop (1999) ISBN: 1887229043 List Price: Amazon Price: Used Price: $0.50 The Advertising Agency Business: The Complete Manual for Management & Operation  When the first edition of Herbert Gardner's The Advertising Agency Business was published, it was heralded as the most comprehensive management guide to this dynamic, fast-changing business. The second edition established the book as the standard work on the subject. This newly revised edition by Eugene Hameroff continues that tradition. In twenty-eight short, easy-to-read chapters, you will find out how to:
Author: Eugene J. Hameroff Hardcover: 288 pages Company: McGraw-Hill (1998-02-11) ISBN: 084423169X List Price: $39.95 Amazon Price: $19.99 Used Price: $19.99 Advertising And The Business Of Brands: 21st Century Edition  Author: Bruce H. H. Bendinger, Dennis Altman, Jim Avery, Beth Barnes, Dennis Ganahl Paperback: 622 pages Company: Copy Workshop (2004-08-30) ISBN: 1887229183 List Price: $60.00 Amazon Price: $44.99 Used Price: $21.80 Strategic Writing: Multimedia Writing for Public Relations, Advertising, Sales and Marketing, and Business Communication  Author: Charles Marsh, David W. Guth, Bonnie Poovey Short Spiral-bound: 272 pages Company: Allyn & Bacon (2004-07-19) ISBN: 0205405738 List Price: $67.00 Amazon Price: $46.99 Used Price: $40.41 Business 2000: Advertising (Business 2000)  This exciting new instructional program provides instructors with the greatest flexibility to deliver business content using a modular format. Instructors can create their own business courses by combining several modules to form one-semester or two-semester courses. Or, they may "plug and play" topics to enhance more traditional business courses. Instructors will find that the "Reader's Digest" versions of their traditional course offerings help provide content in areas where there are too few students to field an entire course.Author: Maria Townsley Paperback: 176 pages Company: South-Western Educational Pub (2000-11-09) ISBN: 0538698705 List Price: $23.95 Amazon Price: $17.13 Used Price: $4.14 The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications  ?A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections.? Paperback: 560 pages Company: Sage Publications, Inc (1999-02-10) ISBN: 0761912398 List Price: $73.95 Amazon Price: $65.66 Used Price: $32.98 The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less  Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books." "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process." "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point." "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years." "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business." |