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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic  The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the web site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful. This replaces 188506845X Author: Susan Sweeney Paperback: 528 pages Company: Maximum Press (2002-11-01) ISBN: 1885068905 List Price: $29.95 Amazon Price: $8.69 Used Price: $2.00 Web Mapping Illustrated: Using Open Source GIS Toolkits  With the help of the Internet and accompanying tools, creating and publishing online maps has become easier and rich with options. A city guide web site can use maps to show the location of restaurants, museums, and art venues. A business can post a map for reaching its offices. The state government can present a map showing average income by area. Developers who want to publish maps on the web often discover that commercial tools cost too much and hunting down the free tools scattered across Internet can use up too much of your time and resources. Web Mapping Illustrated shows you how to create maps, even interactive maps, with free tools, including MapServer, OpenEV, GDAL/OGR, and PostGIS. It also explains how to find, collect, understand, use, and share mapping data, both over the traditional Web and using OGC-standard services like WFS and WMS. Mapping is a growing field that goes beyond collecting and analyzing GIS data. Web Mapping Illustrated shows how to combine free geographic data, GPS, and data management tools into one resource for your mapping information needs so you don't have to lose your way while searching for it. Remember the fun you had exploring the world with maps? Experience the fun again with Web Mapping Illustrated. This book will take you on a direct route to creating valuable maps.Author: Tyler Mitchell Paperback: 367 pages Illustrated Company: O'Reilly Media, Inc. (2005-06-17) ISBN: 0596008651 List Price: $39.95 Amazon Price: Used Price: $64.71 Increase Your Web Traffic in a Weekend, Fifth Edition  These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn’t mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors’ years of practical experience, but you can put them to use in just a weekend!Author: Jerry Lee Ford Jr. Paperback: 352 pages Company: Course Technology PTR (2007-10-30) ISBN: 1598634828 List Price: $24.99 Amazon Price: $14.49 Used Price: $14.43 Increase Your Web Traffic in a Weekend  Looking for a simple, low-cost way to attract visitors and advertisers to your Web site? You might have the most exciting, useful Web site in the world. The question is, are you getting any visitors? What about advertisers, so you can earn money from your site? Marketing your Web site and implementing strategies to increase your Web traffic might seem daunting at first, but in reality there are many low-cost ways to attract readers and advertisers to your site. "Increase Your Web Traffic In a Weekend, Fourth Edition" is the comprehensive reference you need to get started. Designed to present these marketing strategies in manageable chunks spread out over the course of a single weekend, this book covers everything from how to tailor your site for search engines, to how to place ads on other sites without spending a penny, to how to track and analyze your visitors and put that information to work for you. If you're ready for your Web site to attract the attention it so richly deserves, then this book is for you!Author: Jr., Jerry Lee Ford Paperback: 352 pages Company: Course Technology PTR (2005-11-01) ISBN: 159863108X List Price: $24.99 Amazon Price: $5.50 Used Price: $5.92 Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement  Search engine placement has become a key role and responsibility for those who are engaged in Web site marketing. Streetwise Maximize Web Site Traffic offers the lessons that have been learned by the authors' own trials and tribulations with search engines, with the goal of helping readers maximize the visibility--and, ultimately, the traffic--of their Web sites.Authors Robin Nobles and Susan O'Neil guide readers through several different proven techniques with this easy-to-understand, instantly applicable book. The differences between a key word, title, and description tag are spelled out quickly, and reveal the importance of each. You find out how to use "doorway" pages to offer various entry points to your site without overusing them and violating search site policies. The book also includes a Search Engine Chart that summarizes all of the key facts about the various search engines, such as their size and crawling frequency. There also are summaries for quicker reference and a lengthy Helpful Links section. One of the book's more important features is called "Meet the Search Engine," which is 159 pages of detailed information about each of the major search engines and directories. Tips and specific strategies alike arm you with what you need to use the Internet's search sites to market your own site for free. If you want a successful online business and need to increase traffic to your site, this book is for you. It's a great resource for entrepreneurs, consultants, and owners of small- or medium-size businesses. --Stephen W. Plain Topics covered:
Author: Robin Nobles, Susan O'Neil Paperback: 418 pages Company: Adams Media Corporation (2000-09) ISBN: 1580623697 List Price: $19.95 Amazon Price: $1.91 Used Price: $1.54 Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)  Author: Mike Moran, Bill Hunt Paperback: 592 pages Company: IBM Press (2005-07-31) ISBN: 0131852922 List Price: $49.99 Amazon Price: $21.98 Used Price: $21.98 Web Metrics: Proven Methods for Measuring Web Site Success  There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals.
Author: Jim Sterne Paperback: 356 pages Company: Wiley (2002-06-15) ISBN: 0471220728 List Price: $30.00 Amazon Price: $14.00 Used Price: $5.83 Turn Your Words Into Traffic: Finally! the Secret to Non-Stop Free Targeted Website Traffic  Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content that can get you traffic ? ezines, RSS feeds, blog, ezine announcement sites, newsletter, website. Point is that most people can?t write very well and have phobia about writing. Don?t know right way to write to get people to take action without a big sales pitch. Can actually sell people better because you?re flying under the radar. People are more apt to click on the resource box in an article to get more info. Jim's dad has written for years, so they both have excellent credentials to teach people how to write.Author: Jim Edwards, Dallas Edwards Paperback: 199 pages Illustrated Company: Morgan James Publishing (2007-04-01) ISBN: 1600371515 List Price: $19.95 Amazon Price: $12.15 Used Price: $12.40 Web Protocols and Practice: HTTP/1.1, Networking Protocols, Caching, and Traffic Measurement  Carefully prepared content gets all the glory, but the job of delivering multimedia information to the people and machines who require it falls to a set of protocols. Web Protocols and Practice explains how resources locate one another on the constantly changing Internet, how they ask for other resources, and how those documents and media are delivered. This comprehensive document does more than any other book around to eliminate vague hand-waving and actually explain how the Internet works. Anyone who's heard explanations along the lines of, "The Domain Name Service resolves the machine name to an IP address" or "The browser makes a POST request" and wanted to scream "But HOW?" will love what Balachander Krishnamurthy and Jennifer Rexford have done in these pages.The authors approach HyperText Transfer Protocol (HTTP) and the other protocols covered from an engineering perspective, which is to say that they outline the problems the protocols are meant to solve before going into detail about what the protocols do. They also explain the evolution of protocols over time, and call attention to the shortcomings of protocols and their likely evolutionary paths. Nearly all of the explanatory material takes the form of bright, carefully considered text that's supplemented by message listings ("The server could reply with...") and a handful of conceptual diagrams. Later chapters transcend the protocols themselves to focus on questions of reliability, traffic measurement, and efficient caching. --David Wall Topics covered: The protocols that underpin transactions on the Internet and other networks that employ Internet communications standards. Detailed coverage goes to the HyperText Transfer Protocol (HTTP) versions 1.0 and 1.1, the Internet Protocol addressing scheme, and the Transmission Control Protocol specification. Design of Web servers, cache servers, and proxy servers gets much attention, as do site workload and traffic metrics. Building Your eBay Traffic the Smart Way: Use Froogle, Datafeeds, Cross-Selling, Advanced Listing Strategies, and More to Boost Your Sales on the Web's #1 Auction Site  What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds.Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists?Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers!Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!Author: Joseph T. Sinclair Paperback: 288 pages Company: AMACOM (2005-02-22) ISBN: 0814472699 List Price: $19.73 Amazon Price: $2.78 Used Price: $2.53 |