Save Hundreds By Shopping From Home!

A consumer's favorite for more than two decades, this bestselling guide shows you how to find incredible bargains when you shop by mail, phone, or mouse click. No matter what you're looking for, you can get it cheaper and delivered right to your doorstep: carpeting, caviar, snow tires, organic citrus, kitchen gadgets, clothing and footwear, jewelry, cameras, pet supplies, coffee, toys, seniors' needs, garden tools, art supplies, cigars, leather goods, car parts-and almost anything else imaginable!

Totally updated and revised, Buy Wholesole by Mail 2001 contains the "best of the best" in discount Internet and mailorder shopping, with reviews of over 500 vendors in all--from little-known companies selling hard-to-find items to the all-around best businesses with the best bargains in every category. You'll also find:an all-new chapter full of resources and expert advice for Internet novices--you'll learn how to get online and get shopping!a fun and quirky "Gift Guide" for finding the perfect, affordable surprise for romantic occasions, hard-to-please teens, cranky in-laws, and everyone elsetips for dealing with the tricks and traps of shipping and handling fees, Internet credit card security, your rights as a consumer, and more.

Author: Gail Bradney
Paperback: 692 pages
Company: Collins Reference (2000-01-15) (2000-10-17)
ISBN: 0062736779
List Price: $20.00
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The overall goal of this book is focused on the analysis of the impact of online store design on consumer specifically, affective, cognitive and behavioural responses within a virtual environment. Based on these theoretical foundations, through the creation of a web tool as a methodological basis for the development of the empirical analysis of this research, an experimental study between subjects 2x2x2 was developed in order to discuss the impact of three web elements of online environment (navigational structure, music and animations of products) on consumer internal states (cognitive, affective and satis­faction) and behavioural responses (approach responses, web-duration visit, products and money-bought). In addition, we examined the mediator effect of three covariables (involvement, atmospheric res­ponsiveness, and perceived risk) between analyzed webmospheric tools and consumer responses. As overall results, positive and significant differences between the groups object of experimentation were ob­tained with regard to the effects of independent variables mentioned on dependent variables of the model.

Author: Carlota Lorenzo, Alejandro Mollá, Miguel Ángel Gómez
Paperback: 536 pages
Company: VDM Verlag Dr. Mueller e.K. (2008-11-10)
ISBN: 3639094921
List Price: $111.00
Amazon Price: $111.00
Used Price: $132.33

Paperback: 1 pages
Company: Que Pub
ISBN: 0789717611
List Price:
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By 2007, 77% of internet users over the age of 13 about 131.3 million people will shop online. In these tutorials, instructor Lawrence Cramer helps give business owners the tools to harness this market effectively. Using an in-depth case study and other varied examples, Lawrence demonstrates how to seamlessly create and incorporate a shopping cart and back end to support online customers. Building an Online Shopping Cart covers everything from the general concepts of e-commerce to the nitty-gritty of setting up and customizing credit card and order processing features. The training also covers security, customer privacy, building a store, and developing and integrating customer service and policies.

Topics Include:
Exploring the basics of e-commerceAcquiring and installing an SSL CertificateChoosing between a payment gateway and a processorComparing static and dynamic sitesChoosing a databaseSecuring data and the websiteBuilding a custom shopping cart vs. buying an off-the-shelf cartTesting and troubleshooting the storeSetting up customer service features

Duration: 4 hours
On 1 CD-ROM

Author: Lawrence Cramer
CD-ROM:
Company: lynda.com, Inc (2006-11-22) (2006-11-22)
ISBN: 159671297X
List Price: $99.95
Amazon Price: $99.95
Used Price: $148.04

The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.

Author: Evgenii Prussakov
Paperback: 184 pages
Company: AM Navigator LLC (2008-01-01)
ISBN: 0979192714
List Price: $24.99
Amazon Price: $13.13
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A ONE-STOP SHOPPING GUIDE
FOR ALL YOUR ON-LINE BUYING NEEDS!

This essential book helps you find exactly what you want on the Web in no time flat--without having to struggle with slow downloads or the endless, irrelevant listings on search engines. From well-known giants like Amazon.com to promising upstarts like Plato's Toybox, these sites run the gamut of products and services, size and price. But they all have one thing in common: they're the best the Web has to offer. Inside you'll find

- Detailed descriptions of each e-shop, including its intended audience, atmosphere, and specialties
- A sample list of products for sale at each site
- Information on ordering methods, merchandise photo quality, gift wrapping, and delivery options
- A helpful cross-referenced index that allows you to find all the best sites for the product you want with just a quick glance
- Unique items, unusual buys, and real deals--all just a mouse click away!

The Best of On-line Shopping will also help you avoid scams, find great bargains, and bid like a pro at on-line auctions. There is a world of exciting products waiting for you, and you don't even have to get dressed to explore it. So sit back, relax, and start browsing!

Author: Lisa Price, Jonathan Price
Paperback: 512 pages
Company: Ballantine Books (1999-10) (1999-10-05)
ISBN: 0345436814
List Price: $16.00
Amazon Price: $2.49
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Extract: I wrote this book to bring together in one place all the best fashion, beauty and lifestyle websites that I've discovered, shopped from and enjoyed using. To make reading about them relaxing and fun with the result that all you have to do is to dip in and out of it when you're looking for something and then just click to shop. You can see immediately who will deliver worldwide, who offers express delivery and who will gift-wrap your choice and send it out for you. I've also awarded gold stars to my all time favourites, some of whom you'll almost certainly have heard of and others you probably won't have. They've all been tried and tested by me and they all deserve their stars, trust me. They're the best of the best.However, the aim of this book is not just to take you straight to the ultimate online stores so you don't have to search any more, but also to give you a snap-shot of each website so you can quickly decide whether or not you want to pay it a visit. With this book you can shop from just about anywhere in the world and take delivery anywhere in the world. The World Wide Web has made the globe a much, much smaller place, so for a little entertainment and a great deal of temptation just turn the page and read on. You'll be amazed at what you can find online...

Author: Patricia Davidson
Paperback: 320 pages
Company: John Wiley & Sons (2009-02-28)
ISBN: 1906465363
List Price: $16.50
Amazon Price: $11.22
Used Price: $4.99

REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?

Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

 

Introduction     1

What’s in This Book     2

Who Can Use This Book     3

How to Use This Book     3

There’s More Online...     4

Making the Move     4

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS     5

1 The Problem with Online Auctions     7

What eBay Used to Be Like...     7

Why Is eBay Abandoning Smaller Sellers?      10

Changes Are Afoot--and You Probably Won’t Like Them     12

Emphasizing Fixed-Price Sales over Auction Sales     12

Changes to the Fee Structure     12

Changes to the Payment System     14

Changes to the Feedback System     15

Changes to Search Results     15

eBay’s Deal with Buy.com     16

How Do eBay’s Changes Affect You?      16

2 Planning for Selling Success     19

Planning for Life Beyond eBay Auctions     19

Asking--and Answering--Key Questions     20

What Type of Merchandise Do You Want to Sell?      20

How Much Money Do You Want to Make?      21

How Do You Intend to Manage Your Business?      23

Where Do You Want to Sell?      25

Conceiving a Business Plan     26

Understanding the Components of a Useful Business Plan     28

Mission     29

Opportunity     30

Strategy     30

Organization and Operations     31

Strengths and Weaknesses     31

Financials     31

Writing Your Business Plan     32

Implementing Your Business Plan     33

II FIXED-PRICE SELLING ON EBAY     35

3 Migrating to Fixed-Price Listings     37

Why Fixed-Priced Sales Are the Way to Go     37

Comparing Fees     38

Comparing Listing Lengths     40

Factoring in Customer Demand     41

Different Ways to Sell at a Fixed Pric     42

Understanding eBay’s Fixed-Price Listings     43

Understanding eBay’s Buy It Now Auctions     44

Understanding eBay Stores     46

Understanding Half.com     47

Creating an eBay Fixed-Price Listing      50

Creating an Auction Listing with a Buy It Now Price     51

Managing Fixed-Price Sales     52

Before the Sale: Setting the Price     53

After the Sale: Payment and Shipping     53

4 Fixed-Price Selling in an eBay Store     57

What Is an eBay Store?      57

Benefits of Opening Your Own eBay Store     59

Challenges of eBay Store Selling     60

Understanding eBay Store Subscription Levels     61

Understanding Insertion Fees and FVFs     63

How to Open an eBay Store     63

Further Customizing Your eBay Store     67

Managing Your eBay Store     68

Listing Merchandise for Sale in Your eBay Store     70

Handling eBay Store Sales     71

Marking Down Your Merchandise     72

Viewing eBay Store Reports     73

5 Fixed-Price Selling on Half.com     77

Getting to Know Half.com     77

Understanding the Half.com Shopping Experience     79

Understanding Half.com Fees     80

Listing on Half.com     81

Pricing Your Half.com Items     83

Calculating Shipping and Handling Charges     84

Managing Half.com Sales     85

6 Promoting Your Fixed-Price eBay Sales     87

Promoting Your Fixed-Price Listings on the eBay Site     87

Optimizing Your Listings for eBay Search     88

Linking from Other Sites to Your eBay Listings     90

Promoting Your eBay Store     90

Seeding Listings into the Traditional eBay Marketplace     91

Enabling Cross-Promotions     91

Creating an Email Mailing List     92

Linking to Your eBay Store     94

Adding a Stores Widget to Your Blog or Website     95

Creating a Listing Feed     95

Exporting Your Listings to Search Engines and Shopping Sites     96

Advertising on the eBay Site with AdCommerce     97

Advertising Across the Web with Google AdWords     99

Promoting Your Store in the Real World     101

Promoting Your Half.com Listings     102

III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS     105

7 Online Classifieds: Are They Right for Your Business?      107

Understanding Online Classifieds     107

Examining Major Online Classifieds Sites     110

The emergence of the Internet has resulted in the change of consumer information process. Unlike shopping at brick-and-mortar stores, where the consumer receives product information or advertising messages in a more passive way, the online shopping environments require the consumer to be actively involved in searching for and comparing information. In Consumer Decision Behavior in Online Shopping Environments, the authors examine the consumer's decision-making process in Internet shopping. The authors analyze the relationship between individual characteristics and decision strategies and, propose that prior Internet shopping experience, self-perceived information processing ability, and perceived interactivity influence the consumer?s strategy preference. A two-phase experiment is presented, and detailed descriptions of online marketing strategy and tactics are also included.

Author: Pei-Fen Li
Paperback: 180 pages
Company: VDM Verlag (2009-08-12)
ISBN: 3639008766
List Price: $69.00
Amazon Price: $53.72
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Shopping. For some, it is a veritable sport. For others, it is a dreaded experience which they try to avoid at all costs. No matter which group you fit in to, chances are when you do shop you're looking for a bargain. Bargain Hunter's Secrets to Online Shopping is your one-stop-shop for finding the best bargains on the Internet in over 35 shopping categories. Over 1000 of the best Web sites for online bargain shopping are listed in this comprehensive, how-to guide. Nervous about making purchases online? You'll also learn how to identify reputable merchants, how to shop safely and the best ways to pay for an online purchase. Let your fingers do the walking through this guide and the world's largest shopping mall!

Author: Michael Miller
Paperback: 336 pages
Company: Que (2004-05-21)
ISBN: 0789732017
List Price: $19.95
Amazon Price: $4.95
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