For thepurplebook Wedding we have handpicked more than 250 of the best online bridal and wedding-related shops in the world, and highlighted over 100 of the top bridal registries.

Gone are the days when you were restricted to local wedding boutiques or five-pound bridal magazines for products, tips and advice. From the moment he pops the question until you're off on your honeymoon, you'll find everything you need with the click of your mouse, and the power of purple.

Here's what's inside:

* A detailed wedding planner

* Timeline and checklist to manage tasks and stay organized

* 264 wedding-related shops, indexed and cross-referenced

* 108 unique online bridal registries to ensure you get exactly what you want and need

* Helpful sites to aid in your research, source vendors and services, information on etiquette, traditions and more

* Valuable tips and hints to help you every step of the way

All of our sites stand up to a rigorous set of standards and have been chosen to cover every style, taste and budget.

Author: Hillary Mendelsohn
Paperback: 224 pages
Company: Purple Book LLC (2008-01)
ISBN: 0979926602
List Price: $10.95
Amazon Price: $8.78
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* Shopping on the Web is increasing at a phenomenal rate, making this book a priceless tool for readers who want an online shopping experience that's fun, easy, secure, and saves both time and money
* Each site is rated by price, selection, service, convenience, and security, and extensive indices make it easy to find products by company name, product name, keywords, or URL
* Easy to use and read, this book provides descriptions of more than 1,500 of the best online shopping sites, grouped in useful categories such as apparel, computers and consumer electronics, home, garden, and food
* Includes sidebars on specialized shopping topics such as buying a car online, planning a wedding on the Web, and arranging dinner for two online
* Features a special section on purchasing services on the Web-everything from plumbing help to limousine services
* A unique "Trading With the Natives" section discusses online auction sites (including eBay) and classified ad sites
* Written and researched by Frank Fiore, the expert online shopping columnist at About.com

Author: Barbara Kasser, Frank Fiore
Paperback: 672 pages
Company: For Dummies (2004-10-08)
ISBN: 0764574957
List Price: $24.99
Amazon Price: $0.48
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Hardcover: 203 pages
Company: Page One Publishing Private (2009-03)
ISBN: 9812457658
List Price: $65.00
Amazon Price: $65.00
Used Price: $100.00

Author: Preston Ggralla
Paperback: 1 pages
Company: Alpha (1998)
ISBN: 0789721309
List Price:
Amazon Price: $2.48
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Shopping. For some, it is a veritable sport. For others, it is a dreaded experience which they try to avoid at all costs. No matter which group you fit in to, chances are when you do shop you're looking for a bargain. Bargain Hunter's Secrets to Online Shopping is your one-stop-shop for finding the best bargains on the Internet in over 35 shopping categories. Over 1000 of the best Web sites for online bargain shopping are listed in this comprehensive, how-to guide. Nervous about making purchases online? You'll also learn how to identify reputable merchants, how to shop safely and the best ways to pay for an online purchase. Let your fingers do the walking through this guide and the world's largest shopping mall!

Author: Michael Miller
Paperback: 336 pages
Company: Que (2004-05-21)
ISBN: 0789732017
List Price: $19.95
Amazon Price: $11.76
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The book is based on 107 questions posed to the average Joe/Jane online consumers. The topics covered range from general online advertising and B2C marketing questions, to Website usability and modern day online consumer behavior. The research is intended for online marketers working in various fields: from affiliate marketing and analytics to SEO and Web design. It is the author's hope that the readers will find this study of practical use.

Author: Evgenii Prussakov
Paperback: 184 pages
Company: AM Navigator LLC (2008-01-01)
ISBN: 0979192714
List Price: $24.99
Amazon Price: $15.76
Used Price: $13.45

A ONE-STOP SHOPPING GUIDE
FOR ALL YOUR ON-LINE BUYING NEEDS!

This essential book helps you find exactly what you want on the Web in no time flat--without having to struggle with slow downloads or the endless, irrelevant listings on search engines. From well-known giants like Amazon.com to promising upstarts like Plato's Toybox, these sites run the gamut of products and services, size and price. But they all have one thing in common: they're the best the Web has to offer. Inside you'll find

- Detailed descriptions of each e-shop, including its intended audience, atmosphere, and specialties
- A sample list of products for sale at each site
- Information on ordering methods, merchandise photo quality, gift wrapping, and delivery options
- A helpful cross-referenced index that allows you to find all the best sites for the product you want with just a quick glance
- Unique items, unusual buys, and real deals--all just a mouse click away!

The Best of On-line Shopping will also help you avoid scams, find great bargains, and bid like a pro at on-line auctions. There is a world of exciting products waiting for you, and you don't even have to get dressed to explore it. So sit back, relax, and start browsing!

Author: Lisa Price, Jonathan Price
Paperback: 512 pages
Company: Ballantine Books (1999-10) (1999-10-05)
ISBN: 0345436814
List Price: $16.00
Amazon Price: $2.49
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REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?

Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you can’t sell on eBay? Online auctions are the past; fixed-price selling is the future. It’s time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. You’ll need to make some new plans, learn some new skills, and change some of the things you do--but you’ll find that there’s more money to be made on your own than relying on traditional eBay online auction sales.

 

Introduction     1

What’s in This Book     2

Who Can Use This Book     3

How to Use This Book     3

There’s More Online...     4

Making the Move     4

I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS     5

1 The Problem with Online Auctions     7

What eBay Used to Be Like...     7

Why Is eBay Abandoning Smaller Sellers?      10

Changes Are Afoot--and You Probably Won’t Like Them     12

Emphasizing Fixed-Price Sales over Auction Sales     12

Changes to the Fee Structure     12

Changes to the Payment System     14

Changes to the Feedback System     15

Changes to Search Results     15

eBay’s Deal with Buy.com     16

How Do eBay’s Changes Affect You?      16

2 Planning for Selling Success     19

Planning for Life Beyond eBay Auctions     19

Asking--and Answering--Key Questions     20

What Type of Merchandise Do You Want to Sell?      20

How Much Money Do You Want to Make?      21

How Do You Intend to Manage Your Business?      23

Where Do You Want to Sell?      25

Conceiving a Business Plan     26

Understanding the Components of a Useful Business Plan     28

Mission     29

Opportunity     30

Strategy     30

Organization and Operations     31

Strengths and Weaknesses     31

Financials     31

Writing Your Business Plan     32

Implementing Your Business Plan     33

II FIXED-PRICE SELLING ON EBAY     35

3 Migrating to Fixed-Price Listings     37

Why Fixed-Priced Sales Are the Way to Go     37

Comparing Fees     38

Comparing Listing Lengths     40

Factoring in Customer Demand     41

Different Ways to Sell at a Fixed Pric     42

Understanding eBay’s Fixed-Price Listings     43

Understanding eBay’s Buy It Now Auctions     44

Understanding eBay Stores     46

Understanding Half.com     47

Creating an eBay Fixed-Price Listing      50

Creating an Auction Listing with a Buy It Now Price     51

Managing Fixed-Price Sales     52

Before the Sale: Setting the Price     53

After the Sale: Payment and Shipping     53

4 Fixed-Price Selling in an eBay Store     57

What Is an eBay Store?      57

Benefits of Opening Your Own eBay Store     59

Challenges of eBay Store Selling     60

Understanding eBay Store Subscription Levels     61

Understanding Insertion Fees and FVFs     63

How to Open an eBay Store     63

Further Customizing Your eBay Store     67

Managing Your eBay Store     68

Listing Merchandise for Sale in Your eBay Store     70

Handling eBay Store Sales     71

Marking Down Your Merchandise     72

Viewing eBay Store Reports     73

5 Fixed-Price Selling on Half.com     77

Getting to Know Half.com     77

Understanding the Half.com Shopping Experience     79

Understanding Half.com Fees     80

Listing on Half.com     81

Pricing Your Half.com Items     83

Calculating Shipping and Handling Charges     84

Managing Half.com Sales     85

6 Promoting Your Fixed-Price eBay Sales     87

Promoting Your Fixed-Price Listings on the eBay Site     87

Optimizing Your Listings for eBay Search     88

Linking from Other Sites to Your eBay Listings     90

Promoting Your eBay Store     90

Seeding Listings into the Traditional eBay Marketplace     91

Enabling Cross-Promotions     91

Creating an Email Mailing List     92

Linking to Your eBay Store     94

Adding a Stores Widget to Your Blog or Website     95

Creating a Listing Feed     95

Exporting Your Listings to Search Engines and Shopping Sites     96

Advertising on the eBay Site with AdCommerce     97

Advertising Across the Web with Google AdWords     99

Promoting Your Store in the Real World     101

Promoting Your Half.com Listings     102

III SELLING VIA CRAIGSLIST ONLINE CLASSIFIEDS     105

7 Online Classifieds: Are They Right for Your Business?      107

Understanding Online Classifieds     107

Examining Major Online Classifieds Sites     110

More people are shopping online than ever before and thepurplebook2007 provides consumers with an easy guide tothe best web sites based on product selection and customer service. Everything from major on-line stores to surprising, little-known sites are featured, including smart reviews and insider tips and hints.Whether one is looking for the perfect anniversary gift, a terrific holiday package, a new kitchen design, or the perfect home entertainment system, this indispensible resource will help them find the best, most affordable merchandise quickly and with the click of a button.

Author: Hillary Mendelsohn
Paperback: 688 pages
Company: Grand Central Publishing (2007-02-20)
ISBN: 0446697036
List Price: $21.99
Amazon Price: $12.00
Used Price: $0.08

Extract: I wrote this book to bring together in one place all the best fashion, beauty and lifestyle websites that I've discovered, shopped from and enjoyed using. To make reading about them relaxing and fun with the result that all you have to do is to dip in and out of it when you're looking for something and then just click to shop. You can see immediately who will deliver worldwide, who offers express delivery and who will gift-wrap your choice and send it out for you. I've also awarded gold stars to my all time favourites, some of whom you'll almost certainly have heard of and others you probably won't have. They've all been tried and tested by me and they all deserve their stars, trust me. They're the best of the best.However, the aim of this book is not just to take you straight to the ultimate online stores so you don't have to search any more, but also to give you a snap-shot of each website so you can quickly decide whether or not you want to pay it a visit. With this book you can shop from just about anywhere in the world and take delivery anywhere in the world. The World Wide Web has made the globe a much, much smaller place, so for a little entertainment and a great deal of temptation just turn the page and read on. You'll be amazed at what you can find online...

Author: Patricia Davidson
Paperback: 320 pages
Company: John Wiley & Sons (2009-02-28)
ISBN: 1906465363
List Price: $16.50
Amazon Price: $10.79
Used Price: $2.10